Brand Manager
Zoomcar
Bangalore, Karnataka, IN
2d ago
source : Instahyre

Responsi b ilities :

  • End to end responsibility for branding & marketing campaigns.
  • Strategizing, creating a roadmap and executing the marketing.
  • Manage ATL Campaigns and ensuring maximum brand visibility among the target audience.
  • Partner with all business functions, especially sales to develop strategy and tactical implementation of marketing initiatives by day, weeks and months - planned and adhoc.
  • Integrated Campaign Development : Execute an integrated mix of email, digital, lead-nurturing and content marketing campaigns for consumers, suppliers and internal audience.
  • Lead mainline media & digital media research projects across the business generating actionable insights for the brand teams to execute upon -
  • Brand track, hypothesis validation, qual / quant research methodologies.

    Requirements :

  • Proven experience as Brand manager.
  • 4 years of experience in marketing / brand Preferably from a leading E-commerce brand, leading consumer internet start-
  • up, Smartphone / Handset OEM, FMCG / FMCD industry.

  • Prior track record in brand launches, ATL and great agency relationships.
  • Analytical and creative thinking.
  • Exquisite communication and interpersonal skills.
  • Up to speed with current and online marketing techniques and best practices.
  • Customer-oriented approach with high analytical aptitude.
  • Ability to formulate briefs and manage day to day brand / marketing operations Creative, Research and PR agency relationships
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