Responsi b ilities :
End to end responsibility for branding & marketing campaigns.
Strategizing, creating a roadmap and executing the marketing.
Manage ATL Campaigns and ensuring maximum brand visibility among the target audience.
Partner with all business functions, especially sales to develop strategy and tactical implementation of marketing initiatives by day, weeks and months - planned and adhoc.
Integrated Campaign Development : Execute an integrated mix of email, digital, lead-nurturing and content marketing campaigns for consumers, suppliers and internal audience.
Lead mainline media & digital media research projects across the business generating actionable insights for the brand teams to execute upon -
Brand track, hypothesis validation, qual / quant research methodologies.
Proven experience as Brand manager.
4 years of experience in marketing / brand Preferably from a leading E-commerce brand, leading consumer internet start-
up, Smartphone / Handset OEM, FMCG / FMCD industry.
Prior track record in brand launches, ATL and great agency relationships.
Analytical and creative thinking.
Exquisite communication and interpersonal skills.
Up to speed with current and online marketing techniques and best practices.
Customer-oriented approach with high analytical aptitude.
Ability to formulate briefs and manage day to day brand / marketing operations Creative, Research and PR agency relationships