Growth Analyst
Analytics Vidhya
Gurgaon, IN
2d ago

Responsibilities

  • Understanding and knowledge of Google Analytics, and other relevant tools for web and mobile analytics
  • Knowledge and experience in analysing data from GA, creating GA reports, segments, understanding of goals and funnels
  • Strong understanding of best practices for SEO, specially on-page optimisation and hands-on experience with Google webmaster tool
  • Understanding of best practices for social media marketing and other organic channels for growth
  • Candidate must be familiar with best practices for email marketing and video content marketing
  • Should have experience in integration of analytics & marketing automation tools
  • Should have experience in acquiring users and increasing engagement through social media
  • Requirements

  • Monitor and evaluate web analytics dashboards and reports, also recommend improvements in the product for driving growth and better engagement
  • Analyse all analytics tools data and create marketing campaigns to drive growth in terms of user acquisition and retention
  • Perform A / B experiments with all marketing channels email campaigns, social media posts, etc.
  • Create regular reports to keep a track of growth experiments and channel performance
  • Try various channels for organic growth, bringing in innovative ideas and discovering new opportunities for increasing traffic as well as retention
  • Manage all activities for on-page SEO optimisation
  • Apply
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