Head - Customer Acquisition
Amazon
Mumbai, IN
1d ago

JOB DESCRIPTION

Amazon Prime Video is changing the way people watch movies and TV shows, offering multiple ways to instantly stream and watch videos.

Our mission is to build the widest selection of digital video content and make it trivially easy for customers to enjoy great content wherever and whenever they want.

To help us fulfil this mission, we are looking for a customer-obsessed marketer to drive a key priority for the business which is to accelerate the growth and adoption of Prime Video by customers across the country.

If you want to operate at start up speed, solve some of the hardest problems and help build a service that customers love, Amazon Prime Video might just be the place for you.

RESPONSIBILITIES

The Head - Customer Acquisition is the leader of all customer acquisition efforts for Amazon Prime Video. Reporting to the Director Marketing, the person in this role will lead a team of high-performance marketers to covert awareness and interest around our brand, and movies & shows into customer acquisition outcomes.

This role will be the single-threaded owner of all customer acquisition goals of the business, across offerings incl. those we currently offer to customers and any we launch in future.

The person in this role will be a highly analytical and results-oriented leader scaling growth initiatives by working across both global and local Prime Video and Prime teams, influencing and leading partners and the Acquisition team to think big and deliver on project roadmaps across paid and owned channels to acquire new customers.

A successful candidate for this role will have experience in acquisition marketing ranging across search marketing, mobile marketing, display advertising, performance social media, associates, and conversion optimization to name a few.

This role will also be responsible for setting up new acquisition marketing programs, testing aggressively, and prioritizing initiatives to scale acquisition marketing efforts.

Continuing our tradition of exporting what we build / learn in India o other locales, the person in this role will deeply influence Prime Video’s customer acquisition thinking and product planning across teams worldwide.

The candidate should have experience leading and developing high-performing teams, an independent, creative problem-solver with great business acumen and analytical skills, with the ability to drive multiple projects simultaneously, while managing competing deadlines.

The right candidate would be a seasoned marketer with a proven track record of driving adoption of products / services at scale.

Amazon Prime Video has grown exponentially in India so far and the person in this role will be expected to accelerate growth even more.

Key Responsibilities include :

  • Owner of customer acquisition for the business.
  • Build long-term strategies for customer acquisition and lead the team in execution over the short / medium term.
  • Work closely with global PV teams on developing marketing, CX and product roadmaps to make it even more simple and delightful for customers to join Prime and Prime Video.
  • Drive an objective and sustained approach to incrementality and acquisition efficiencies.
  • Write new playbooks on customer acquisition for the business.
  • Own all on-deck acquisition optimization efforts and work closely with product and engagement teams to make it easy for customers to join.
  • Work closely with launch marketing and other teams to build the right content targeting framework across customer cohorts to maximize conversion.
  • Plan and lead implementation of promotions and other value-perception drivers to trigger customer adoption
  • Work with external platforms, agencies and support partners to ensure the right tooling and optimization of Prime Video advertising campaigns.
  • Mentor and develop a team of high-performing marketers
  • Deliver customer acquisition outcomes within financial objectives through annual budget preparation and ongoing forecasting and monitoring results
  • Drive robust and detailed measurement and reporting processes
  • Work closely with Marketing Analytics and Business Intelligence teams to identify and convert data analysis into actionable insights for customer acquisition
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