Bachelor’s or Masters Degree in Marketing, Communications or related field highly preferred
Digital Marketing and Marketing Automation certificate holders preferred.
Job description :
Implement the overall digital marketing strategy, stay up to date with the latest technology and best practices to execute an organization marketing approach
Measure the performance of digital marketing efforts and oversee different digital marketing channels, Track SEO and Google Analytics data and make a relevant analysis.
Researches and analyses market trends, demographics, pricing schedules, competitor analysis and other relevant information to form marketing strategies and provide suggestions for improvement by identifying industry trends and aligning the approach
Plan and execute marketing campaigns and strategies as needed in response to collected data and other feedback.
Manage frontend and backend website changes / updates, including company blog and news updates. Manage landing page creation, edits, testing, and tracking.
Derive leads from Organic traffic by studying user behavior and creating user personas and manager Website updates accordingly for MQL leads through collaboration with SEO and Outreach team
Provide accurate reports and analysis to company management to demonstrate effective return on investment (ROI) of marketing campaigns, website and other social media channel performances
Provide information to the sales team on how to market digitally and aligning efforts towards B2B, B2C potential lead generation and providing support for establishing channel partnership per the team’s requirement
Curetting and designing marketing content, campaigns, newsletters, blogs, webinars and webcasts. & social presence, event participation in collaboration with Content writer and Design team
Identify and engage MQL with an opportunity of an upsell / cross-sell of solution / service & reach out to them proactively in collaboration with the Digital Sales team and execute Lead nurturing activities
Prepare and manage the digital marketing budget and expenses and invoices.