Marketing & Communications Manager
Tatvic Analytics
Ahmedabad
1d ago
source : JobsLo

1. No. of MQLs generated through Website

2. Regularity in Pipedrive updation

3. No. of MQLs generated through LI

4. No. of Client Referrals generated

5. No. of Cold MQLs revived

Job description : Responsibility :

Responsibility :

1 : Leads from Organic Traffic on our Website

Identify the user behavior of users from organic traffic on our website & create user personas

Website updates to optimize user journey like A / B test hypothesis, Pop-up hypothesis, Personalization experiments, etc

Create monthly organic traffic & leads report in Data Studio & present it to the leadership team with insights & next steps

Manage & collaborate with the SEO & Outreach team

Responsibility 2 : Generating new ones & qualifying LinkedIN conversations generated by LI Team

Create your own network on LinkedIn with Tatvic Analytics- Target Audience in the target

Nurture & qualify conversations generated on LI & convert them to MQLs

Managing leadership team’s LinkedIn

Responsibility 3 : Initiate Client Referral conversations

Curate & design monthly / fortnightly newsletters specially for clients

Identify clients with an opportunity of an upsell / cross-sell of solution / service & reach out to them proactively in collab with the CSMs

Responsibility 4 : Revive cold leads from the existing MQL database

Reach out to cold / dead leads from the past CRM

Create & execute a nurturing strategy for those leads

Revive & convert dead leads to MQL that can be forwarded to the Customer Development team

Functional Competencies :

Market Research & Digital Marketing for Social selling

Communication Skills

Inclination to Business Development

Tactics for LeadGen through LI, referrals & Website

INR Month

  • Experience 4-8 yrs
  • Qualification Graduation
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