ADA LeadDeputy Director - Consumer Insights | Red Room | 11-14 Years
Red Room
Hyderabad
3h ago

Bring your passion and talent to our stage and share our company's vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose.

Winning with Purpose reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business.

Come join our Global Business Services (GBS) function that leverages our scale globally and strengthens and builds capabilities to fuel our growth

Lead the team supporting global insights capabilities to extract value from tools (ADA, 360 Always On, BMS) and data (retail audit, equity data, social listening) available for global marketing and insights organization.

Create a culture of a high performing team, ensure highest quality of deliverables and drive efficiencies.

Ada specific : Consumer-centricity has never been more critical to the company. Ada, our new digitized Insights ecosystem, is a key enabler of driving consumer centricity across the function and the business.

This ecosystem has 3 key components :

Advantaged capabilities - tech enabled tools to create better and faster connectivity with consumers

Knowledge Management portal - access to all consumer related knowledge with smart search capability

Cloud-based Community place to connect, share and build content as function

One of these advantaged capabilities includes the development of Test & Learn digitized tools to enable better Innovation and Content development.

The company's Digitization team is responsible for designing and building these new tools in partnership with the supplier Zappi.

In the first 18 months of the partnership, we have developed and deployed 3 tools across the 10 markets (Zappi Early Concept & Optimize for Innovation and Zappi Content TV for advertising).

We are in process of expanding the methodology to new use case, new markets and / or new categories.

As the footprint of this new Test & Learn capability widens and deepens, a need for center-led support for servicing the business has critically emerged.

To meet this challenge, we are investing in a new Customer Transformation team to focus on turning Insights from the Ada ecosystem into a competitive advantage.

This team will be responsible for partnering with Sector Insights team to deliver tailored learnings and extract actionable value from the Ada platform and Zappi data.

Incumbent will lead this team of Analysts to deliver reporting, analytics and day-to-day customer support for the Zappi tools and Ada KM platform

Functional Responsibilities :

10+ years of experience at a CPG company, making an impact in a market research / insights / analytics, marketing, competitive intelligence or other similar function with demonstrated ability to manage projects in a complex environment.

Experience in custom qualitative and quantitative consumer research (50 / 50 balance of qual & quant experience).

Advanced understanding of Brand and Innovation strategy process and Insights’ critical roles at each stage.

Solid Experience in Big Data / Social listening tools is required, AI / ML experience preferred.

Strong communication skills.

Organizational Savvy.

Excellent Project Management skills.

Demonstrated ability to lead projects and overcome challenges

Key Skills / Experience Required :

An ideal candidate is someone who has core Consumer Insights experience with CPG.

Deep research methodology knowledge, experience driving business impact via Insights projects

Experienced storyteller leveraging insights / consumer data and ability to shape deliverables for sr. (non insights) audience

Experience of working with global, regional and local teams of insights professionals a plus

Strong leadership and influencing profile : Motivate action through fact-based, inspirational material; Has a track record of identifying and championing new processes for improving fact-based decision making.

  • Can synthesize multiple, disparate data sources into compelling growth strategies. Formulates a strong POV and can articulate future scenarios;
  • Is an exceptional story-teller.

    Strong collaborator : Interested and motivated by working with others. Actively creates and Participates in opportunities to co-create solutions

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