Get the best industry exposure with a chance to work with a company that is among the top 3 co-working brands in the country!
Our client provides custom made work-space solutions, allowing office users to outsource their entire work-space needs and focus on their core business activities.
As the Head of Marketing , you will lead all marketing activities from social media and digital campaigns to advertising and creative projects.
Your responsibilities will include developing plans to help establish our brand, allocating resources to different projects and setting short-
term and long-term department goals. Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.
What you will do :
Crafting strategies for all Marketing channels, including Digital, Offline, Advertising, PR, Communications and Creatives, amongst others
Planning and driving different ATL, BTL and branding activities
Defining and executing different marketing and engagement strategies for all the key stakeholders of the Company, i.e Users, Landlords and other Client Acquisition Channel Partners
Identifying opportunities to reach new market segments and expand market share; developing new marketing strategies to expand the acquisition funnel and improving Lead Generation
Analysing consumer behavior and determining customer personas
Designing branding, positioning and pricing strategies
Ensuring our brand message is relevant, in line with our ethos and values, and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
Monitoring competition (acquisitions, pricing changes and new products and features)
Coordinating sales and marketing efforts to boost brand awareness
Crafting quarterly and annual hiring plans
Preparing and managing monthly, quarterly and annual budgets for the Marketing department
Setting, monitoring and reporting on team goals
Participating in the quarterly and annual planning of company objectives
Salary : INR 10,00,000 - 12,00,000 P.A.
Industry : Real Estate / Property
Functional Area : Marketing, Advertising, MR, PR, Media Planning
Role Category : Senior Management
Role : Head / VP / GM-Marketing
Employment Type : Permanent Job, Full Time
Keyskills : MarketingBtlAtlSalesBrandingAdvertisingBrand AwarenessDigital CampaignsEventsPRWeb AnalyticsMarketing BudgetsCustomer AnalysisProfitabilityCompetitivenessCRMLeadership
Desired Candidate Profile
What you need to have :
Work experience as Head of Marketing or VP Marketing, preferably with a Real estate or a high growth startup
Experience running successful marketing campaigns
Solid knowledge and deep understanding of web analytics and Google Adwords
Keen eye for good and functional design
Thorough understanding of marketing models, communication and branding strategies and planning frameworks
Experience with CRM software
Leadership skills with the ability to set and prioritize goals
Analytical mind, creative thinking, attention to detail and problem-solving approach
Ability to work in a high growth environment