Customer Analytics- Manager
Gurugram, India
2d ago

You have :

  • At least 7 yrs. of working experience in Customer Analytics, Customer Experience and Marketing Analytics related project
  • Tackled problems in Experience Management, Journey Analytics, Personalization, Marketing Measurement, Cookie-less Marketing, Digital Conversion Rate Optimization etc.,
  • Know-how of MarTech and Digital Experience products
  • Experience with any Web Analytics tool like Google Analytics, Adobe Experience Cloud etc.
  • As a Digital Marketing Consultant, you will :

  • Establish and maintain scalable processes that ensure best practices in digital programs and campaigns, identifying new capabilities for programmatic leverage within existing and upcoming marketing technology tools and platforms
  • Devise and execute targeting strategy for digital campaigns based on account segmentation and partnering with third party account engagement platforms
  • Lead engagements relating to media mix and vehicle optimization and leveraging integrated media plans to grow, engage and activate targeted audiences
  • Drive thought leadership and explore new ways of communicating and quantifying the business impact of digital analytics
  • At least 4+ years’ experience managing a team of data engineers, data scientists and / or machine learning engineers.
  • Leverage analytics approaches such as segmentation, path analysis and funnel analysis to simplify the navigation and buying experience on the website
  • Create a coherent story explaining the user behavior seen in A / B tests and offer actionable insights & recommendations
  • Lead Data Science projects related to Omni-channel marketing analytics, Targeting & Segmentation, Predictive Analytics, Launch Analytics, Market Mix Modeling, Resource Optimization etc.
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