We are looking for an experienced Digital Marketing Executive to assist in the planning , execution and optimization of our online marketing efforts.
The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.
The ideal candidate will have a passion for all things marketing and technology. You will be well - versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue.
You will be tech - savvy and intuitive with great ideas to reinforce our marketing campaign.
Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor the ongoing company presence on social media ( , etc.)
Launch optimized online adverts through Google Adwords , etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword , image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Collaborate with designers to improve the user experience
Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics , WebTrends etc.)
Acquire insight into online marketing trends and keep strategies up - to - date
Maintain partnerships with media agencies and vendorsRequirements
Proven experience as Digital Marketing Executive or similar role
Excellent understanding of digital marketing concepts and best practices
Experience with B2C social media , Google Adwords and email campaigns and SEO / SEM
Working knowledge of ad serving tools
Perfect knowledge of web analytics tools (e.g. Google Analytics)
Skills and experience in creative content writing
Analytical mindset and critical thinking
Excellent communication and interpersonal skills
BSc / BA in marketing or relevant field,