SEO Specialist / Digital Marketing
Delhi, Delhi, IN
6d ago
source : Instahyre

We are looking for a candidate who can define and drive Transfin.'s short to medium-term Search Engine Optimisation (SEO) strategy.

Responsibilities :

  • On page SEO optimisation of all content published on our website to enhance generation of inbound traffic
  • Conceiving & directing off-page SEO projects
  • Perform in-depth keyword research to identify ranking opportunities
  • Working with the development team to ensure best SEO practices are properly implemented on a newly developed code
  • Working with the editorial and marketing teams to drive SEO in content creation
  • Developing and implementing link building strategy
  • Recommending changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
  • Profitably scaling our paid and organic acquisition and retention efforts including but not limited to SEM, affiliate marketing, email marketing, and paid social to propel growth
  • Monitor, analyse, optimise and report the performance of all SEO / SEM campaigns on an ongoing basis and uncover areas for improvement
  • Requirements :

  • Knowledge of standard and current SEO / SEM / SMO practices
  • Experience with website optimisation tools
  • Should be data-driven and be able to track efforts across all marketing channels
  • Keen interest in integrated marketing and social media trends
  • Copy writing skills, line-editing skills, and experience in content management
  • Passion for News & Information
  • Well-informed about the News Media scape and an interest in the sector at large
  • Self-driven and ambitious
  • Leadership traits
  • This job was posted by Nikhil Arora from Transfin.

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