Background : SAW with its partners will be implementing a customized CDP offering for its client. The business objective of the platform is as follows :
a) Business - Advertising
Detailed Audience Plan and Strategy
Pricing and rate cards
Operational process for segment
New ad units across entities
Sales planning at account level
SOPs and playbooks
b) Business - Marketing
Common marketing process for cross promo
Attribution models / trackers / pixels
Integrations with partners
SOPs and playbooks
Running experiments and pilots
Role of SAW : SAW will be implementing the technology layer including
Data taxonomy creation
Data graph / segment rules
Pixel tracking optimization
Onboarding of data enrichment partner
Implementation of data stack in new entity format including data governance
Working with vendor on integration
Creating acceptance criteria and test
It will work with the Data Science vendor to help
Run data models / provide guidance on features / variables that matter
Design segmentation logic
Work on gaps
What you will need (Essential Skills & Qualifications)
Minimum 4+ years of experience in Big Data technologies
Advanced working SQL knowledge and experience working with relational databases
Working knowledge of message queuing, stream processing, and highly scalable big-data data stores.
Implement scalable solutions for data volumes, using big data / cloud technologies Spark, Kafka, and Google Cloud computing, etc.
Experience with object-oriented / object function scripting languages : Python, Java, Scala, etc.
In-depth experience in modern data platform components such as the Hive, Pig, Spark, etc
Working experience of Google Cloud Platform
Familiarity with development tools - experience on either IntelliJ / Eclipse / VSCode IDE, Build Tool Maven
About Silicon Asia Works :
Silicon Asia Works is a high-end digital video product and solutions company headquartered out of Singapore. It focuses on building and managing direct to consumer applications specializing in digital video.
It's clients are in Singapore, Philippines, Malaysia and India.
Website : Join Us?
Get a chance to contribute and get recognition from Day 1.
Working on high profile projects with marquee clients.
Enjoy a flexible and exciting work environment.
A friendly, Supportive, Professional and achievement-oriented management team
An opportunity to learn new things every day.