Lead the marketing efforts of an established player in automobile ancillary space
Strong opportunities to progress your career
You will lead our marketing efforts in the southern part of the country by devising brand strategy and establishing the value proposition for achieving short terms and long term goals.
Your work will include :
Building a team to execute communications and media actions across offline, online and social media.
Designing strategies and campaigns around new product launches and contributing to product pricing work.
Guiding the Advertising & Promotion budget.
Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
Strategizing online marketing activities and defining metrics to track their performance, be it online or offline.
Working with vendors and agencies and develop supporting assets.
Heading the PR initiatives related to the brand.
Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey.
Closely monitoring all marketing assets including the company website, social media pages, print media channels, traditional advertising etc.
You possess Masters in Marketing or a related discipline from a reputable institute and have at least 4 years experience ideally in a Marketing communications / branding / digital marketing role.
A minimum of 1 year experience in leading teams would be advantageous.
You understand the automobile sector and can easily get along with its pace.
You are always updated with the latest trends and marketing strategies that leading players use.
You are enthusiastic about your work and have a zeal to go an extra mile to exceed set targets.
You can work well with cross-functional teams to do what best works for the business.
Our client is a specialist manufacturer of accessories and efficiency tools for commercial vehicles.