Digital Marketing Head
Bangalore, Karnataka, IN
19d ago
source : Instahyre

Core Responsibilities :

  • Define overall plan for digital marketing and work closely with the team to deliver it
  • Lead multiple digital marketing experiment and initiatives across channels, with aggressive timelines and successfully execute on time and on budget.
  • Use social media management tools for effortless campaign execution and tracking tools like Google Analytics for accurate measurement of key metrics
  • Able to write for different channels (from social media to SMS) and in various formats
  • Iteratively test web and app, to improve funnel conversion rates
  • Measure ROI's and funnel conversion at a campaign level and track improvements
  • Ideate & create engaging, well-researched content for social channels to get everybody talking!
  • Work closely with the Rupeek's Brand team, Creative team and multiple external agencies to bring concepts to life for social media campaigns
  • Experience and qualifications :

  • Bachelors / Master's degree from Tier 1 colleges - IIT / BITS / IIM / ISB preferred (MBA not mandatory)
  • 2+ years of experience with a strong digital marketing background with a multi-channel focus, within a consumer internet company
  • Desired Attributes :

  • Demonstrable experience in implementing successful campaigns on Google Adwords, Facebook, Native, display and affiliate marketing
  • Strong knowledge of online marketing tools and best practices
  • Passion for technology and drive to stay current on industry trends and best practices
  • Apply
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