Assistant Manager-CRM
Tata CLiQ
4d ago

Tata CLiQ is the flagship digital commerce initiative of the Tata Group. It is a multi-category e-commerce platform, operating across categories such as Fashion, Footwear and Accessories, Electronics, and Luxury.

It has a unique omnichannel marketplace model offering customers the convenience of quicker delivery (by shipping from store), easy pick-up and returns, across 1,200+ brands and 1,000 stores in 100+ Indian towns and cities.

It is also India's definitive destination for exclusive Fashion and Electronics brands. At CLiQ :

  • We obsess over customer delight.
  • We are out there to find an alternate way of doing e-commerce.
  • We carry an attitude to develop a culture of learning and continuous improvement, both for people and processes.
  • We believe in Uncomfortable Transparency.
  • We will always be respectful, empathetic, and caring about the well-being of our teams.
  • we encourage experiments and creativity in Technology.
  • We develop and use technology to enhance day-to-day life and have a positive impact on customers.
  • We encourage experiments and creativity in Technology.We are committed to strengthening diversity, equity, and inclusion at the workplace through an enabling environment, supportive work-life policies for employees, and a culture that welcomes differences and creates a sense of belonging.
  • We strive to create a work environment where all employees can develop and grow to achieve their full potential. We are an equal opportunity employer and are committed to maintaining respect and dignity for all Key Objective To drive business growth for the Luxury / Indiluxe business through CRM Channels, by building focus categories, customer cohorts, engagement, and cross-sell.

    Deliverables ·Revenue and Traffic for CRM Channel on the business vertical (Luxury / Indiluxe)·Channel Planning : Visits, New Launches, recurring sales reviews & other business initiatives·Driving key sales projects on Major focus categories drive new launches in the category for awareness, consideration, and conversion objectives.

  • Deploy the CRM Discounts budget in the most optimum way to maximize Repeat Customers and LTV·Create automated campaigns by building workflows, data rules and on the Campaign Management Platform.
  • Hands-on operations experience on CRM Tool (CleverTap) will be an added advantage.·Monitor delivery management and performance of communications sent via various CRM marketing channels such as Push Notifications, Email, In-App, SMS & other·Develop process improvement strategy on Daily CRM planning input sheet and built processes to allow balanced campaign visibilities across multiple sub-categories.

  • Implement customer retention strategy for various cohorts by intervening at different stages of the customer lifecycle. Manage and execute the Emailer, Push Notification and SMS Campaigns.
  • Explore other platforms for retention marketing initiatives. Enhance the skills of the team and bring the latest CRM practices on-board to improve the campaigns performance Essential Attributes : ·Hands-on experience on Sales planning and Operations for CRM / Relevant Digital Marketing channelsCapability to manage multiple campaigns across Email, App & web Notifications and SMS·Data driven, analytical and structured in problem-solving.

    Should have sound knowledge of data cohorts and insight mining through data analysis·Self-driven, ambitious, and capable of delivering in high-pressure environment.

    Should know : Email Marketing (Kenscio, Mail chimp, Sendgrid etc.) App & web re-engagements platforms : CleverTap, Web Engage, etc.

    Desirable Attributes : ·Hands-on experience on CleverTap or any comparable CRM Tool·E-Retail / E-Commerce Sales experience·Hands-on experience on Tableau, Omniture, SQL, Redshift etc.

    The opportunities we have are perfect for highly motivated and talented candidates.We are looking for candidates who have a strong passion for customers, a high level of comfort with uncomfortable transparency, and a keen sense of ownership and drive to deliver results.

    So QUiQ - PiQ CliQ before the opportunity is missed.

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