Marketing Executive
61
Chandigarh, India
2d ago

For the past 10+ years as one of the leading website design and development companies, we have been able to maintain a dignified industry presence through our successful conceptualization, development, leading to a launch of more than 700 websites, spanning across diverse industry verticals.

Our well-coordinated team is an eclectic mix of designers, programmers, marketing professionals who are industry experts in their domain.

Our software solutions center is located in Chandigarh Technology Park.

The Role

You will be responsible for :

  • Developing and executing a results-driven, multi-platform communications strategy and plan in line with corporate and brand direction while reflecting local priorities.
  • Creating and managing all marketing material and collateral in line with brand direction.
  • Implementing online marketing activities including Social Media, SEO / SEM, demand generation, leads generation, etc.
  • Tracking effectiveness of various campaigns and course correcting as required.
  • Managing communications spend and working with vendors and agencies, to create and / or localise communications and marketing activities and develop supporting assets.
  • Leading the planning and implementation of PR and initiatives related to the brand.
  • Developing an event strategy and roadmap to execute events that boost business development and customer relationship building.
  • Leading, planning and executing events of different scales in various formats.
  • Overseeing and coordinating the activities of staff, subcontractors and vendors and other logistical details to successfully execute all aspects of events.
  • Ensuring event spend is within budget and negotiating with suppliers to ensure return on spend is maximised.
  • Tracking post event feedback to measure effectiveness against event goals.
  • Enhancing the company’s brand awareness and corporate image.
  • Developing and executing effective PR plans through translating brand and key messages into media concepts and compelling stories.
  • Leveraging a variety of media channels to maximise the company’s brand exposure through interviews, editorials etc.
  • Building strong and positive relationships with media, influencers and other related parties.
  • Developing and editing news releases, speeches, articles and other editorial collateral.
  • Managing an external PR agency.
  • Analysing and reporting results of PR campaigns & initiatives.
  • Ideal Profile

  • You have at least 1 year experience ideally in Marketing Communications, Public Relations or Event Management within IT industry.
  • You have strong media relationships across this space and a proven track record of executing successful public relations campaigns.
  • You have prior experience in working with multiple vendors.
  • You are a strong planner with excellent project management, negotiation and problem-solving skills.
  • Experience within Startup Experience, would be a strong advantage.
  • You are highly goal driven and work well in fast paced environments
  • You are a strong networker & relationship builder
  • You pay strong attention to detail and deliver work that is of a high standard
  • What's on Offer?

  • Strong opportunities to progress your career
  • Leadership Role
  • Fantastic work culture
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