Senior Manager, Marketing
Mumbai City
9h ago
source : Shine

As Assistant Manager, Marketing, you will be reporting into the Head of Strategy & Marketing, and will be required to create the tactical marketing and communications plan for the company, drive the execution, provide support to the Business Development and Sales team, and be responsible for the returns from marketing activities.

Job responsibilities :

  • Create a marketing and communications plan that is aligned with companyrsquos business strategy
  • Be responsible for the execution of the plan that will allow the company to establish itself as a leader in the data visualization and analytics space
  • Drive voice of customer survey and create a segmentation, targeting and positioning strategy
  • Drive promotional campaigns that will create the right brand awareness in the market through e- mailers, events, trade shows, conferences, ads, digital media and PR
  • Roll out an effective ecosystem development program along with an effective partner policy for collaborating with technology, solution and business partners
  • Contribute to the overall lead generation and lead management program within the company
  • Be responsible for gathering market intelligence - trends, competition or requirements
  • Drive a product marketing roadmap working with the development and field teams
  • Provide support to the field teams in terms of marketing documents, presentations and videos
  • Job requirements :

  • Should have experience in creating marketing strategy, plan and execution for businesses
  • Should have experience in driving promotional campaigns and events in the B2B domain
  • Should have experience in executing digital marketing strategy for organizations
  • Should be creative, self- motivated and excellence- driven with an ability to drive a team
  • Should have excellent oral and written communication skills
  • Should be willing to travel when required
  • Apply
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