Campaign Specialist, Platform
JioSaavn
mumbai, maharashtra
10h ago

ROLE :

The Platform team connects consumers and producers by facilitating their interactions through Saavn’s Platform. It reduces operational costs and frictions while enabling externalized innovation by third-party producers.

A strong platform facilitates the organization to cultivate an ecosystem of creators, developers, partners, users, and other collaborators who contribute to, and drive, innovation to add value to the organization’s bottom line.

The team controls how the organization interacts operationally within intra and inter entities and teams (Saavn & non-Saavn).

They define and develop the organizational roadmap in collaboration with key stakeholders.

RESPONSIBILITIES :

  • Drive new user acquisition and growth for JioSaavn, by leveraging the strengths of Jio ecosystem
  • End to end execution of campaigns - Work with Jio's marketing team to conceptualize, plan and execute campaigns across Jio ecosystem (JioCinema, JioTv, MyJio, JioEngage, Ajio etc)
  • Develop a deep understanding of Jio's marketing plans and customer segments across various Jio platforms
  • Understand JioSaavn's product roadmap, new features or integrations, editorial calendar, and prepare a marketing calendar for JioSaavn to be executed across all Jio platforms (app, web, stores)
  • Work with multiple teams internally to design and execute the creatives - editorial, copy, audio, design, product, data
  • Track and assess the impact of the campaigns, update campaign reports, provide insights based on campaign performance
  • Test and optimize the creatives based on design, cohorts, messaging, to improve the performance
  • Work with Jio marketing teams to learn the best practices and successful marketing experiments, that can be adopted by JioSaavn
  • Extract increasing efficiencies and continuously improving outcomes from partners such as Google / FB / Appsflyer / Clevertap
  • Track and analyze performance of various other Platform partnership initiatives, and present data-driven learnings and recommendations
  • Help with market research to identify new opportunities and communicate that to the team and senior leadership
  • REQUIREMENTS :

  • 2+ years of experience in an analytical, results-oriented environment with external customer interaction.
  • Bachelor's degree required
  • Analytical and data driven, knowledge of SQL would be an advantage.
  • Proven ability to manage the business by the numbers . Must be metrics-driven.
  • Experience with e-commerce, digital advertising, or media would be an advantage.
  • Hands on experience of using any platforms like GA, Fb Ad manager, any of the analytics platforms like Appsflyer, Mixpanel and at least one of the customer engagement tools like WebEngage, MoEngage, CleverTap etc.
  • Passion and deep understanding of the technology, media and entertainment spaces.
  • Demonstrated ability to provide project / product management and guidance to internal teams and business partners.
  • Ability to communicate clearly and effectively with team members, product managers, engineers and senior leadership.
  • High attention to detail and ability to manage multiple, competing priorities simultaneously.
  • Successful history of teamwork and willingness to roll up one’s sleeves to get the job done.
  • Experience working in global cross-functional teams.
  • Expertise in all Google Office suite and Microsoft Office suite programs.
  • Genuine, ambitious, open-minded, great conversationalist, positive attitude, and fun to be around.
  • BENEFITS AND PERKS :

    At JioSaavn, we blur work and play, and you get all the perks of a global company. You will get to work with a dynamic group of entrepreneurs, who are delivering results and working zealously across time zones to make a difference in the way the world experiences music.

    We love what we do, and we think you will too.

  • Group Mediclaim
  • Flexible vacation policies
  • Free healthy (and unhealthy) lunches & snacks
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