Analyst SEO - International Hub
Publicis Media
Mumbai, IN
5d ago

Job Description

  • Executing successful SEO jobs / tasks for assigned properties to maximize search engine visibility, traffic and conversions.
  • Performing keyword research and analysis for organic search while taking advantage of SEO tools
  • In-depth knowledge regarding keywords, link analysis / audit, and search engine results, new search engine behaviors, on-page, etc.
  • Monitor and reporting on key performance metrics on a daily / weekly / monthly basis and gathering impactful insights for various campaigns
  • Monitoring trends on SEO best practices and techniques to ensure top website ranking, identifying new opportunities or challenges.
  • Assist in developing client specific SEO strategies, regardless of market and business vertical.
  • Communicating to team and management on project development, timelines, and results.
  • Staying apprised of search engine and industry best practices and trends and sharing that knowledge with team members and functional groups.
  • Qualifications

    Minimum Bachelors degree. MBA preferred.

    Additional Information

  • Minimum 2 years of experience in the SEO domain with extensive expertise in technical SEO (Preferred but not mandatory)
  • Ability to share recommendations for on-page tags, header tags, image tags, internal linking, page content structure and content addition.
  • Expertise in Technical SEO with in depth understanding of website crawlability and rendering, handling JS & CSS elements, site speed optimization, through understanding of website architecture and CDNs.
  • Utilize industry-standard analytical tools such as Google Analytics, Search Console, Adobe Analytics, Semrush, AHREFS, Keyword Planner, etc.
  • Perform thorough, detailed website analysis, identifying current problems and opportunities for various domains. Ability to perform technical audits, backlink audits, page speed audits, sitemap audits, HREFLANG audits, etc.
  • Working knowledge of Word Documents, Excel Sheets & Reports, Documents and PPTs should be comfortable working with these tools and utilizing the same for delivery.
  • Innovative & smarter utilization of these platforms will be a value-add.

  • Must be highly effective in terms of both oral and written communication with the client as well as internal stakeholders.
  • Adept problem solver with extreme attention to detail and ability to work with huge volume of data.

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