Campaign Management
Capgemini
Mumbai City
12d ago
source : Hireejobs

We are hiring for our Campaign Management team Responsibilities Define and implement campaigns related to Salesforce com Pardot based campaign management process Ability to have a view on strategic tactical decisions on campaign planning customer segmentation and revenue goals to be achieved Be aware of global plans and proactively suggest areas for regional alignment ExecutionUndertake Salesforce com Pardot marketing database clean up for accounts to enrich update their data and its integrity Advise on campaign execution account based marketing lead generation lead nurturing and demand creation programs in Salesforce com Pardot application having taken the time to understand the campaign objectivesProactively advise clients on improving their marketing processes by using lead nurturing customer buyer journey and best practicesShould have exposure to radian6Reporting and Analytics Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basisWork with Onshore Marketing Managers to define metrics measure track analyze and regularly report on the effectiveness of overall campaign performance Define and implement new marketing automation methodologies that will maximize efficiency CoordinationSupport marketing processes e g campaign management marketing planning budgeting by analyzing specific need of country Program Manage campaign assets from productions team Collaborate with Email Marketing Team and design responsive emails responsive templates and responsive websitesEffectively collaborate with colleagues and CRM Demand Generation OperationsDevelop and maintain longterm data strategy and work in tandem with stakeholders Maintain database integrity and synchronization of marketing systemsInstrumental in responsive design emails templates websites Media Responsive Queries HTML programming Primary Skills experience in campaign management or direct marketingWell versed in CRM operations related to sales marketingExceptionally strong communication skills across all levelsDemonstrated experience in developing marketing plan campaign management for business servicesClarity of thought and ability to negotiate ambiguitySelfdriven and proactive team memberPrevious experience working with onshore teams would be desirable but not essentialWorking knowledge of Adobe creative cloud is a big plus Advanced knowledge of CRM software like Salesforce com Pardot EloquaAdvanced Knowledge of HTML CSS Responsive Design Media Responsive Design Queries and TemplatesAdvanced knowledge of MS Office SuiteWorking knowledge of ERPKnowledge of VBA preferred but not mandatory

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