Digital Marketing Executive
26d ago

Job Description

Here is a chance to work in a disruptive startup, where your mastery of Digital marketing will be acknowledged and valued!!

Our client develops, publishes and distributes highly engaging games to a wide audience covering mobile, social and online platforms.

Their group of architects are always attempting new and radical stuff that enhances the creative programming and gaming stages, keeping the players constantly glued and wanting for more.

Funded by SnapDeal founders, it is a cross platform gaming organisation focused on real money gaming and strategy games.

The founder is an INSEAD and IIT-B alumni with more than 10 years of work experience across various countries.

As a Digital Marketing Executive , your responsibilities will include planning, implementing, and monitoring the company's digital marketing campaigns across all digital networks.

What you will do :

  • Planning and executing all digital marketing, including SEO / SEM, marketing database, email, social media and display advertising campaigns
  • Driving maximum number of downloads for application and tracking all the respective KPI to optimise running campaigns
  • Collaborating with agencies and other vendor partners to get maximum app downloads on best CPI / CPC and tracking their performance
  • Designing, building and maintaining the company's social media presence
  • Identifying trends and insights, and optimizing spend and performance based on the insights
  • Brainstorming new and creative growth strategies
  • Planning, executing, and measuring experiments and conversion tests
  • Other set of responsibilities will include Reporting, Analysing & Publishing timely reports on campaign activity, CTRs, Conversion rates, ROI as well as monitoring and optimizing campaigns and KPI
  • Salary : INR 3,00,000 - 4,25,000 P.A.

    Industry : IT-Software / Software Services

    Functional Area : Marketing, Advertising, MR, PR, Media Planning

    Role Category : Senior Management

    Role : Head / VP / GM / Mgr-Online / Digital Marketing

    Employment Type : Permanent Job, Full Time

    Keyskills : digital marketingSEOSEMEmail marketingsocial media marketingdisplay advertisingcampaign managementGrowth Strategyconversion testsCampaign optimizationCTRsROIbrainstormingSpend OptimizationCPI / CPCMarketing database

    Desired Candidate Profile

    What you need to know / have :

  • Demonstrable experience of 2-4 years in a similar role
  • Strong analytical skills will be an added advantage for brainstorming ideas and
  • optimization of campaign

  • In-depth knowledge of various social media platforms, best practices, and analytics
  • Excellent Communication Skills
  • Apply
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