Capgemini’sExpert Connect is a B2B social media program which focuses onexpert conversations. It is an exciting part of our global digitalstrategy and we need someone with the passion and drive to work onthis path-
breaking program in the social media space, connectingcontent, campaigns, experts and communities.
Youwill be part of the global Marketing and Creative Servicesorganization (MACS). MACS is the group-wide marketing andcommunications shared services organization providing servicesranging from design, content and web to account-
based marketing,pursuit marketing, program management and global campaignsupport.
Specification,Skills, Role andResponsibilities
Theideal candidate must have extensive social media experience. Thismeans the person is actively participating in a wide variety ofsocial media activities across a number of social media platformscovering community development and management, social bookmarking,commenting, etc.
and is well-connected with the broader socialmedia world.
The role of the has three mainobjectives :
1. Develop the profile of individualson the Expert Connect Programme
2. Leverage theexperts’ profiles to support business / campaignobjectives
3. Support execution of digitalmarketingcampaigns.
1.Develop the profile of individuals on the Expert ConnectProgram
Work closely with your setof Experts on the Expert Connect program to execute strategies todrive their thought leadership and to help position them asInfluencers on Social Media in their chosenarea.
This will be done via a mix of curatedcontent for them to share along with sharing of their own content.Your actions will facilitate conversations across relevant channelsand platforms thereby building theprogram.
2. Leverage the experts’ profiles to supportbusiness / campaignobjectives
3. Support execution of digital marketingcampaigns.
Therole’s success will be measured through KPIs basedaround :
PrimarySkills (Must have)
Orexperience in social media in other industries like media, agenciesor Fortune 500 companies (in which case technology should be aninterest area or a passion).
Demonstrated creativity anddocumented immersion in social media (you will be asked to sharethe links to your own accounts)