BigCity - Creative & Strategy Lead (3-7 yrs) Bangalore (Market Research)
BigCity Promotions
Bangalore, India
13d ago
source :

Function Detail - Strategic Planner

Main responsibilities and competences :

The profile of the Strategic Planner should focus on the following areas :

  • Gathering, researching and compiling information and insights in response to brand brief's and business opportunities -
  • specifically around promotions, loyalty, contests and alliance marketing.

  • Participation in brainstorming, solution identification and pitch / presentation meetings.
  • Will be single handldely responsible for the final output of the creative brief - which includes representation of ideas backed by creatives, copy -
  • which can be presented to the clients in response to their brief.

  • Creation of creative briefings and definition of concepts, approaches and creative ideas for later conceptualization and graphic production
  • Study of the consumer and their habits and consumption behaviors.
  • Collaboration in the elaboration of proposals to clients and in the organization of strategic Workshops with clients of the agency.
  • Presence in business meetings and business strategy of the company.
  • Collaboration in the evaluation of the impact and success of the promotional actions and their demonstration.
  • Participating in sales and client pitches and making a difference in terms of win's.
  • Experience :

  • Essential Work proven in research or planning in the marketing / Advertising / Promotional sector, preferably with experience in contact with customers.
  • Minimum of 2 years of experience.

  • Understanding and interest in the market, brands, trends and consumer behavior. Previous experience in working with promotional industry will be preferred.
  • Candidate should be able to back up their idea with facts and insights.
  • ref :

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