Manager Customer Marketing
6d ago

About the role

As the Manager Customer Marketing, you will own responsibility for the conceptualization, development, execution, and performance of all programs designed to increase presence and ultimate take-away and being responsible for management and monitoring of A&P Investments and initiatives execution for luxury channel in India.

You would also be responsible for contribution to the Company’s goals and objectives and improve market share, customer satisfaction and productivity performance by establishing channel strategies, brand programs and implementing the associated plans.


  • Responsible for any form of communication directly or indirectly linked to Company / Brand equity - works under strict supervision and responsibility of Consumer Marketing
  • Responsible for designing and managing BTL / TTL marketing programs to create brand pull, achieve market share and sales targets.
  • Responsible for working closely with key customers to provide category and shopper insights to drive performance.
  • Responsible for Marketing Process & Solutions with external & internal customers to grow the categories and brands.
  • Manage and evaluate trade promotion levels to achieve maximum returns.
  • Actively support effective matrix working across divisions
  • Role to Identify, develop, and make improvements to new ideas, techniques, procedures, services, or products (Check one) Follow - no changes to original x Check - make minor changes Modify - adapt or enhance quality or value Improve - change significantly Create / Conceptualize

    Skills and Experience

    To be successful in this role you will have / be :

  • Strong English language and communication skills
  • Ability to communicate at different organization levels
  • Excellent presentation skills with strong interpersonal skills
  • Excellent ability to interpret the marketing vision and drive value adding insights and budget management experience
  • Organized and determined persistent person.
  • Strong Analytical skills and excel knowledge
  • The following experiences are preferred :

  • Knowledge of F&B, Liquor / Luxury channel
  • Good and effective communication and negotiation skills, with an entrepreneurial mindset who is proactive and a good team player.
  • Ability to promote cross functional effectiveness. Decision making oriented & able to quickly react to changing environment.

  • Ethical Practice : Experienced
  • Insights for Action : Experienced
  • Strategy and Brand : Experienced
  • Commercial Activation : Experienced
  • Brand Ideas and Connections : Experienced
  • Agency Partnership : Experienced
  • LEADERSHIP EXCELLENCELiving our Values and demonstrating high Learning Agility will be fundamental not only for success in this role, but also for potential growth to other roles across Bacardi in the future.

    We have a clearly defined Leadership Excellence framework, and you will be expected to be a role model of all 6 elements : Focus Externally to Win / Drive Execution & Results / Lead Strategically & Know your Business / Make the Matrix Work / Lead by Example / Develop and Inspire Talent

    Our culture

    We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do.

    But what does this mean?

  • Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.
  • Family; We treat each other, and our communities, like Family. Always.
  • Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.
  • When you join Bacardi, you become part of our family and gain more than just a job.

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