Product Marketing Specialist
THG
Mumbai, Maharashtra, IN
4h ago

Description

Zycus is looking for a Product Marketing Executive. The product marketing professional will be involved in all aspects of product marketing including conducting market research, creating messaging and positioning, competitive analysis, influencing product development, driving marketing plans, partnering with internal and external stakeholders, creating and executing highly successful go-to-market strategies, and delivering impactful narratives for our sales teams.

Additionally, he / she will work closely with lead generation, campaign management, marketing operations, sales, product, customer success and most other teams within the organization.

Job Description :

  • Product launch drive product launch programs and work with the product management team in planning, release, and go-to-market
  • Manage go-to-market strategies - owning and executing product marketing by developing product positioning and messaging.
  • Work closely with the demand generation teams and provide marketing support at every step.

  • Corporate strategy be the custodian of the corporate strategy and develop high impact materials for prospects, customers, and internal customer-facing teams.
  • Content creation - own the creation of the whole spectrum of sales tools and collateral (PowerPoint presentations, brochures, datasheets, white papers, eBooks, research reports, videos and training materials, website content etc.
  • to communicate the value proposition of our products and solutions to customers, prospects, and the sales team.

  • Differentiation Strategy Creating powerful content on competitive differentiation & devise replacement programs.
  • Collaboration - working with cross-functional teams and external vendors to drive programs to effectively market & sell the products.
  • Market intelligence - Conduct ongoing market research and gain expertise on industry / domain knowledge, competitive mapping, and buyer personas.
  • Analyst relationship - Initiating Analyst Relationship programs for Analyst outreach and participating in product evaluations done by analysts.
  • Requirements

  • 5+ years’ experience for Assistant Manager in SaaS B2B Marketing
  • 2+ years’ experience for Sr. Executive in SaaS B2B Marketing
  • Should be an MBA graduate from a Top Management School
  • Experience in Enterprise Software product marketing required
  • Exposure to working on marketing programs for overseas markets would be preferred
  • Skills

  • Excellent communication and presentation skills
  • Excellent content writing skills
  • Strong interpersonal skills and keen attention to detail
  • Excellent PowerPoint and basic excel skills
  • Strong analytical abilities
  • Benefits

    Five Reasons Why You Should Join Zycus

  • Cloud Product Company : We are a Cloud SaaS Company and our products are created by using the latest technologies like ML and AI.
  • Our UI is in Angular JS and we are developing our mobile apps using React.

  • A Market Leader : Zycus is recognized by Gartner (world’s leading market research analyst) as a Leader in Procurement Software Suites.
  • Move between Roles : We believe that change leads to growth and therefore we allow our employees to shift careers and move to different roles and functions within the organization
  • Get a Global Exposure : You get to work and deal with our global customers.
  • Create an Impact : Zycus gives you the environment to create an impact on the product and transform your ideas into reality.
  • Even our junior engineers get the opportunity to work on different product features.

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