Retention Marketing Manager Mumbai / City Teams India / Full-time Lalamove is looking for a retention marketing manager (Pan-India) to join our Marketing team.
You will be responsible for increasing Customer Lifetime Value (CLV) by improving retention, loyalty, and advocacy. The successful candidate will own the end-to-end process of planning, creating, executing, optimizing, reporting, and sharing insights from campaigns and tests in a fast-paced, dynamic environment.
As a Retention marketing lead, youd be working with local city teams and the global marketing team to execute a cohesive retention strategy across the India region.
If you are passionate about developing a data-driven campaign and making a difference, this is a job for you! What You'll Do Drive the direction of customer segmentation (i.
e. RFM analysis), targeting, and reporting to inform the development of the customer life cycle. Run campaigns and other growth initiatives from end-to-end prioritize projects, design experiments, develop campaign strategy, oversee execution and analyze results.
Drive and optimize key traffic and revenue metrics to bring incremental revenue lift through engagement and retention. Build deep understanding of our users and identify opportunities for growth and optimization at every stage of the customer lifecycle (activation, retention, cross-sell, up-sell, churn management) Leverage marketing automation tools to develop transnational, promotional, and informational content strategies that maximize customer activation and retention Partner with city teams to help define an end-to-end customer life cycle management strategy from onboarding to engagement to reactivation, localized as relevant to meet the market needs.
What we seek Problem-solver To be able to identify & anticipate problems in order to be both proactive & reactive. User Empathy To be able to think from a perspective of a user & build user journeys that are seamless.
High autonomy Self-organized, passionate with a can-do attitude, and own end-to-end projects. Data-Driven To utilize existing data on hand to make informed decisions Team-player To be able to understand team challenges & to be able to build team empathy while delivering results at the same time.
Collaborative mindset You will have to work with multiple stakeholders to plan, implement & measure all branding efforts & strategies across multiple markets What youll need 4 years experience in marketing with demonstrated success in marketing CRM automation.
Previous experience in dealing with CRM automation tools is a must (Leanplum, MixPanel, Braze, CleverTap etc). Experience in user segmentation management would be a plus.
Demonstrated analytical success and the capacity for developing / understanding strategy in the area of re-activation and retention.
Data and results driven with exceptional detail and knowledge around metrics, KPI, ROI analysis and A / B testing Understanding and working knowledge of HTML, CSS, SQL and Tableau Excellent communication skills in English