Optimization Analyst - Native
Verizon Media
Bengaluru, IN
3d ago

As Verizon’s media unit, our brands like Yahoo, TechCrunch and HuffPost help people stay informed and entertained, communicate and transact, while creating new ways for advertisers and partners to connect.

With technologies like XR, AI, machine-learning, and 5G, we’re transforming media for tomorrow, too. We're creators and coders, dreamers and doers creating what's next in content, advertising and technology.

About the Team :

The Optimization Analyst team is part of the Verizon Media Optimization Strategy organization. We develop, optimize & analyse reporting on ad creatives for advertisers running Native campaigns on our Native platform to achieve team’s revenue goals.

Things we love : killer click-through rates, skyrocketing conversions, constant learning, challenging problems, out-of-the-

box solutions & great co-workers who push us to be better, and a fast-paced, fun environment.

About the Role :

Optimization Analysts are specialists when it comes to the two key aspects of Native advertising - optimization & reporting.

Being a strategic centric team whose true north is advertiser ROI, an OA continually deploys strategic optimization efforts to up the performance of the advertiser(s) on Native.

This involves creating and testing effective ad copy and images, selecting the right targeting levers, setting the right performance parameters and targeting the right audiences.

He / she then leverages in-house & 3rd-party reporting to scrutinize the performance & output of the applied strategy that then helps us up the ante, thereby creating a win-

win for the client & Verizon Media.

Along with our Account Strategists & Account Managers, Optimization Analysts are individual contributors who act as a key resource for Verizon Media’s most valuable advertisers in planning and implementing their digital marketing campaigns.

We love our advertisers and work hard to ensure their success and satisfaction.

Responsibilities :

Work with the Account Strategist to identify & prioritize opportunities for improved campaign performance & growth across Verizon Media’s highest value Native accounts

Work with the Account Manager to Understand client ROI / CPA / ROAS goals, objectives & data, media buying cycles, marketing philosophy, target demographics, etc

Leverage the aforementioned knowledge & in-house tools to generate a performance story for the Native campaigns & identify areas of optimizations to maintain account health

Partner closely with the Account Strategist, Account Manager & other internal team members to provide best-in-class service to clients

Participate in ad-hoc projects including development of best practices, new analytical techniques and industry-specific insights

Define problems in a simple, clear manner & apply critical thinking skills to arrive at solutions for the varied nature of client requests

Generate creative ideas & challenge the status quo while encouraging innovation in others.

Qualifications :

Must be a Graduate with a University Degree

Work experience : 1-3 years

Excellent verbal & written communication skills with an ability to think on your feet & in tune with the American vernacular

Fluent in Advanced Excel with proven examples of how they were leveraged this to solve for complex problems & bring in efficiencies

Proficiency with other Microsoft Office products - PowerPoint & Word

Good understanding of Digital Marketing (including Native) & best practice campaign management, and a drive to stay up-to-

date on cutting edge industry trends.

Preferred :

Working knowledge of ad campaign management best practices.

Ability to write Ad copy in a way that translates client marketing objectives into highly effective, error-free ads.

Verizon Media is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.

Verizon Media is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment.

If you need accessibility assistance and / or a reasonable accommodation due to a disability, please email ApplicantAccommodation verizonmedia.

com or call 408-336-1409. Emails / calls received for non-disability related issues, such as following up on an application, will not receive a response.

Currently work for Verizon Media? Please apply on our internal career site.

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