Go-To-Market Lead, Entertainment Strategy
Disney+ Hotstar
Mumbai, Maharashtra
6d ago

Disney+ Hotstar is leading the way as the largest and smartest video platform in the country, reaching over 300 million users today.

We have set a number of world records along the way - including for the highest concurrent viewership at 25.3 million during the ICC Cricket World Cup 2019.

Disney+ Hotstar today is the one-stop destination for all your entertainment needs - from Live Sports, Indian and International Shows and Movies to all Disney content, including Pixar, Marvel, Star Wars, National Geographic and Disney+ Originals.

We’re looking for the brightest minds to build the future of TV with us. ABOUT THE TEAM Disney+ Hotstar is challenging the old media buying practices by altering the digital advertisinglandscape completely.

The incumbent will be responsible for formulating Disney+ Hotstar’s Entertainment ad sales proposition on back of external market intelligence and internal user growth and product / content innovations.

YOUR KEY RESPONSIBILITIES

  • Develop Disney+ Hotstar's Entertainment proposition
  • Build a narrative for why advertisers should invest on Disney+ Hotstar : Value proposition laying out points of differentiation vs. other mediums
  • Develop deeper insights and understanding of the dynamic market requirements through advertiser / client interaction and facilitate Why Buy?
  • propose solutions more suited to client needs, hence resulting in better monetization of advertising opportunities in tune with Digital marketing trends- consumer and customer, New age App industry, Big data and Analytics

  • Create customized solutions to key advertisers linked to their marketing objectives
  • Own Disney+ Hotstar’s Entertainment user growth projections
  • Model Disney+ Hotstar’s user growth projections based on historical trends and market realities
  • Develop advertiser value propositions linked to our position of strength on these metrics vs. other digital & TV mediums
  • Strategic outlook to the portfolio business
  • Constantly review current methodologies, tools and indexes and incorporate new approaches to pitch and present our products to advertisers and sponsors
  • Develop tracking mechanisms & prepare various dashboards to increase sales efficiencies and catch inefficiencies in a good market.
  • Building sharp execution templates

  • Build relevant post-evaluation process
  • Understand how advertisers measure campaign success : Key metrics used, 3rd party evaluations done (Nielsen, Kantar etc.)
  • Collaborate with measurement lead to develop key elements of Entertainment evaluation decks
  • Collaboration
  • Effectively collaborate with different sales strategy teams (Ad Tech, Ad Ops and Brand solutions), front line sales team and other Disney+ Hotstar teams (Product, Content etc.) to develop solutions
  • WHAT TO BRING

  • Total experience of 8-10 years, out of which 4-5 years of strategy consulting experience. Looking for candidates from top tier consulting firms.
  • Structured problem solver - Ability to develop solutions in an ambiguous environment.
  • Strong in analytics with a high comfort around excel modelling.
  • Should have worked in inter team and intra team collaborative roles.
  • OUR VALUES

  • We are customer obsessed
  • We are audacious in vision and action
  • We encourage honesty and open dialogue
  • We respect everyone and every point of view
  • We make objective and data-driven decisions
  • We believe trust and accountability go hand-in-hand
  • We invest in each other's growth
  • We bring our A-game and nothing else
  • We take charge and get it done
  • THE PERKS

  • The glory. Almost too much responsibility
  • No dress code. Unlimited leave. A fun-life balance
  • A ticket on our rocket ship to the moon
  • WHO WE ARE AS AN EMPLOYER We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.

    We will consider for employment qualified applicants with criminal histories consistent with applicable law. WHO WE ARE AS A COMPANY We’re Disney+ Hotstar.

    The go-to destination for over 300 million users for everything from Live Sports, Indian and International Shows and Movies to all Disney content, including Pixar, Marvel, Star Wars, National Geographic and Disney+ originals.

    Our mission is to revolutionize internet entertainment through smart personalization, and by building a global video platform that takes over the world wide web and the whole wide world. #Non-tech

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