Reviewing and analyzing competitors' web content and SEO techniques for insights and opportunities

Identifying powerful keywords to drive valuable traffic

Preparing detailed strategy reports

Producing / recommending calls-to-action and sales copy to convert visitors

Producing / recommending SEO content for blogs, websites and social media accounts

Tracking content performance and making appropriate edits to improve content performance

Developing and executing effective link building strategies

Keeping updated on both white hat and black hat SEO strategies to stay within latest guidelines

Contributing to internal documentation of updated SEO guidelines and processes