Marketing Data Analyst
THG
Mumbai, Maharashtra, IN
6h ago

Description

Zycus is looking for a Marketing Automation Specialist. In the role, you will be an expert in deploying marketing automation campaigns via Marketing automation tools.

Job Description :

  • Administration, optimization and management of our Marketo platform, including streamlining and monitoring existing flows, data integrity, hygiene and monitoring performance
  • Test and troubleshoot campaigns, workflows, data issues, and other key marketing ops functions and ensure accurate synchronization between the Marketo and Salesforce databases
  • Design, build and execute comprehensive lead flow processes for data management or marketing campaigns, lead nurture, programs, landing pages, forms and emails
  • Responsible for operational execution of all lead generation campaigns with an opportunity to build and shape our Marketo Marketing Automation Platform.
  • Build and test workflows in Marketo to achieve the goal of the campaign; create, load, test emails, landing pages, implement data collection, and tracking points
  • Define operational processes and best practices to maximize campaigns and ROI
  • Define business analytics and create dashboards and reports to measure campaign effectiveness, pipeline contribution, overall business performance
  • Segment and leverage the marketing database for greater campaign efficiency and effectiveness. Implement lead lifecycle campaigns, with involvement in all aspects of the process from target identification to testing to post - campaign reporting (programs include lead management nurturing, routing and scoring)
  • Additionally managing database, lead and CRM activities for APAC region.
  • Requirements

  • Bachelor s Degree in Marketing, Communications or equivalent work experience 2 - 5+ years Marketo hands - on administration experience (Marketo Certified Expert or Certified Associate a plus)
  • Background in B2B marketing : online, digital, demand generation, or inbound Strong understanding with CRM systems (Salesforce.
  • com or similar) and marketing automation tools (Marketo), tracking tools Roll up your sleeves, be innovative, entrepreneurial in spirit

  • A result - oriented mindset in the form of engagement, leads, and sales Problem solving and people skills being able to work with teams across the globe
  • Skills

  • Excellent communication and presentation skills
  • Strong interpersonal skills and keen attention to detail
  • Strong analytical abilities
  • Benefits

    Five Reasons Why You Should Join Zycus

  • Cloud Product Company : We are a Cloud SaaS Company and our products are created by using the latest technologies like ML and AI.
  • Our UI is in Angular JS and we are developing our mobile apps using React.

  • A Market Leader : Zycus is recognized by Gartner (world’s leading market research analyst) as a Leader in Procurement Software Suites.
  • Move between Roles : We believe that change leads to growth and therefore we allow our employees to shift careers and move to different roles and functions within the organization
  • Get a Global Exposure : You get to work and deal with our global customers.
  • Create an Impact : Zycus gives you the environment to create an impact on the product and transform your ideas into reality.
  • Even our junior engineers get the opportunity to work on different product features.

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