Position Summary
We are looking for an exceptional storyteller and communication strategist to take the reins of select regional platforms, online fundraising, PR and Partnerships at Teach For India.
This individual plays a critical role in Teach For India’s regional brand-building efforts, thereby impacting the overall visibility of our work and our collective impact.
They will support the National Communications team by gathering and disseminating impactful stories to important stakeholders : prospective Teach For India Fellows, our Alumni community, Students and Donors.
From attending local internal events, creating posting calendars, preparing detailed monthly analysis and curating newsletters, to building brand narratives through meaningful partnerships, content, advocacy and PR, in this role, you will get to project manage a 360-degree communication experience.
You’ll get to work closely with our City Directors and Program Team, along with the National Development, Recruitment and Alumni teams.
You’d enjoy this role if you have a detail-oriented approach to storytelling, are a creative individual who can hold multiple perspectives, a keen project manager with a deep understanding of the development sector and fundraising and an avid user of digital media.
Responsibilities
Manager Communications will report directly to Senior Manager, Digital Communications and will be responsible for maintaining the presence of Teach For India regional brands through inspiring social media content, newsletters and innovations and strategically building regional brand narratives for selected cities.
Strengthen Regional Communications
Plan and execute the regional communication strategy to achieve goals to increase brand visibility on social media (Facebook, Instagram, Twitter, LinkedIn, YouTube, Medium, Newsletters) for 4 cities
This responsibility will include, but will not be limited to - curating and writing stories of Fellows, Students, Alumni and Donors, planning monthly content calendars, and executing campaigns that increase brand awareness for goals listed below and reporting and documenting monthly digital media analytics
Curation and execution of Teach For India’s monthly regional newsletter and maintaining a readership of 2000+
Plan, execute and analyze periodic campaigns to increase social media brand equity
Build relationships with influencers and celebrities to drive engagement and advocacy and traffic on our digital media
Cultivate connections with the regional board and other potential donors through brand-aligned communication
Identify innovative formats to tell the stories of the key stakeholders
Extend learning support to other verticals and Innovation Cell
Attend City-specific events, both to cover the stories at them and to take key stakeholders (donors, media)
Build relationships with local media and pitch apt stories to ensure that our regional impact and narrative are captured in the press
Identify, source, and support the execution of local partnerships for Fellows, Students, Alumni (speaking engagements, awards, content creator interactions etc)
Plan and deliver high-quality events coverage
Execute effective social media campaigns for Teach For India regional events
Support respective POCs with coverage of selected regional events
Identify, create and engage donors in external and internal spaces
Work closely with the Senior Manager and Director in these areas -
Deliver insightful reporting to Leadership Team
Develop online fundraising campaigns and end to end execution
Work with the Development and Communications team to develop strategies for email, search, display, paid social and other digital marketing channels to support online fundraising.
Manage the cost-effective and timely execution of digital fundraising campaigns and optimization projects from beginning to end
Support the design and collateral needs of online fundraising campaigns and donor engagement amplification
Develop Friends of Teach For India’s website and maintain a pipeline of fresh content and designs for timely updates
Support Teach For India’s PR efforts by curating regional stories and regional teams in identifying powerful stories that would resonate with media
Responsibilities
Additional Responsibilities
Knowledge and Technical Skills
Competencies and Abilities
Values and Mindsets
Education and Experience
Minimum Qualifications, Experiences and Expectations
Graduate / Postgraduate in any field
3+ years of relevant work experience in communication and media roles
Excellent communication - written and verbal
Ability to develop content consistent with the Teach For India brand voice, style, and tone
Strong in the people quadrant with highly developed interpersonal and relationship building skills
Entrepreneurial attitude can work independently, with an ability to make decisions in a fast-paced environment
Strong organizational skills, story telling skills, project management and reporting and analytics skills with a focus on excellence and accuracy
Some experience in digital fundraising
General knowledge og social media listening tools is desirable
Preferred Qualifications, Experiences and Expectations
