Sr. Software Engineer - Marketing Cloud
Align Technology
Hyderabad, India
6d ago

Summary :

Align Technology is the industry leader and innovator in medical devices which focuses on revolutionizing the dental and orthodontic industry.

Align Technology is looking for a Senior Software Engineer as part of the growing SFDC team in APAC. This exciting role would be part of a culture that is helping to improve lives every day through digital dentistry.

This role will be part of Align Technology goal to deliver our clear aligners (Invisalign®) and 3D scanners (iTero®) to our customers.

We would love you to join a fun and cutting-edge technology company that has helped create over 7 Million Smiles.

The Senior Software Engineer is responsible for building and maintaining SFMC applications for APAC. As a Senior Software Engineer, the candidate will be a strong contributor in the execution of the strategic direction for the company, the success of this position will be measured by the usability, quality, and timeliness of applications delivery.

You will participate on architecture, design, and implementation of these applications. The ideal candidate is expected to have proven extensive experience building audience builder, journey builder, contact builder, mobile push in Salesforce Marketing Cloud (SFMC).


  • Responsible for requirements definition, design and implementation of integrations of SFMC and SFDC.
  • Responsible for contributing to and being a champion of SFMC best practices.
  • Responsible for working with business owners to propose high-quality user experience solutions for defining the journeys, optimize existing journeys, develop AMP script.
  • Design and build solutions using REST API, Audience Builder, Contact Builder, Journey Builder and Mobile Push in Salesforce Marketing Cloud.
  • Stay abreast of the Salesforce releases and recommend enhancements based on features released.
  • Develop and deploy A / B testing strategies to roll out the control version to be used in the final email campaign.
  • Work in close collaboration with local and regional marketing teams.
  • Additional responsibilities :

  • Provide support to audit processes and quality management system as required.
  • Other duties may be assigned

  • A 'can do' attitude, high energy, and creativity are required along with organizational skills and ability to handle multiple tasks.
  • Strong interpersonal, oral, written, and visual communication skills, with ability to present findings concisely and effectively.
  • Ability to collaborate effectively with developers, program management, and marketing about objectives, requirements and design constraints.
  • Solid understanding of agile development principles, careful attention to detail, as well as ability to design solutions for multiple product requirements.
  • High level of technical aptitude and ability to learn new technical systems and tools quickly.

  • BS / MS degree or equivalent years of experience
  • Minimum 8 years of overall software development experience, preferably secure, scalable enterprise applications.
  • Minimum 5 years proven experience in SFMC & SFDC.
  • Strong experience with designing and execution of campaigns.
  • Understanding of digital marketing best practices
  • Good understanding Marketing Processes coupled with Salesforce Sales Cloud.
  • Knowledge of campaign optimization, Salesforce customization and campaign testing.
  • Certifications in any of these is a mustMarketing Cloud Email SpecialistMarketing Cloud Social SpecialistPardot Specialist
  • Certifications in any of these is big plusPlatform developer IPlatform developer II
  • Experience in PARDOT and Social studio is a big plus.
  • Nice to have :

  • Good knowledge on digital marketing
  • Good knowledge on SFDC Sales cloud / Service Cloud
  • Good Knowledge on Pardot, Social studio
  • Internationalization / Localization and Salesforce Marketing Cloud knowledge and experience a strong plus.
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