Campaign Management
Capgemini
New Delhi, India
2d ago
source : Findojobs

Job Description Planning Ability to have a view on strategic / tactical decisions on campaign planning, customer segmentation and revenue goals to be achieved.

Be aware of the country specific plans Execution Undertake Salesforce.com, Pardot marketing database clean-up for accounts to enrich & update their data and its integrity.

Develop and executes campaigns for account based marketing, lead generation, lead nurturing and demand creation programs in Salesforce.

com, Pardot application having taken the time to understand the campaign objectives. Proactively advise clients on improving their marketing processes by using lead nurturing, customer buyer journey and best practices Reporting and Analytics -

  • Perform analytics on the campaigns to help demonstrate success to include segmentation and targeting as scoped on a project basis Work with Onshore Marketing Managers to define metrics;
  • measure, track, analyse and regularly report on the effectiveness of overall campaign performance. Define and implement new marketing automation methodologies that will maximize efficiency Coordination Collaborate with Email Marketing Team and design responsive emails, responsive templates, and responsive websites Effectively collaborate with colleagues and CRM / Demand Generation Operations Develop and maintain long-

    term data strategy and work in tandem with stakeholders

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