Job Responsibilities : -
efforts in the marketplace, drive business development opportunities
with a view to grow and become one of the preferred partner for all
advertisers for their branded content requirement.
understanding of branded content, digital content marketing trends,
understanding of the brand objectives, category understanding,
pricing and other strategic levers
with the business plan, build sales strategy to increase revenues and
backed by strong processes while retaining the much essential art of
sales (front line thinking approach)
client categories and open doors for the sales teams to engage with
the clients. Build a robust sales pipeline.
advancement in tech and innovations in content production, best
practices in branded content, content & digital marketing by actively
reading and participating in forms and industry events.
terms of geographic coverage for the regional market, industry,
target clients & sales mix and any other special focus areas)
sales practices to sustain high levels of revenue growth
bottom line results
Convert- Retention-Account Mining.
Review sales performance, provide guidance to the team to achieve
individual and overall targets
engagement with special focus on key clients.
up-sell and cross sell within the client organisation.
Pitch development & presentation
and de-briefing the creative team accordingly.
for the brands based on their key challenges and overall brand
and consolidating the pitch presentation for the client. To work
closely with the media and content marketing teams to deliver
the integrated brand campaigns
idealization, vetting, budgeting, presenting & negotiating.
as well as client meetings or presentations, as needed.
need to develop ideas independently.
You need to have :
business development and branded content business preferably
working in a large agency / publisher.
landscape, effective sales skills and negotiation techniques and
strong communication skills.
products and services; steering marketing investment towards
delivering business results for client's
digital marketing, social specifically online video
starter who can cope in a fast-paced environment
multiple projects simultaneously.
ideas to clients and also interact with the creative and production