Assistant Manager - Sales (South)
Bangalore, India
6d ago

Job Responsibilities : -

  • The incumbent will be responsible to manage and lead the sales
  • efforts in the marketplace, drive business development opportunities

    with a view to grow and become one of the preferred partner for all

    advertisers for their branded content requirement.

  • Sell creative media and branded content campaigns to top industry
  • brands.

  • Formulate and orchestrate the sales strategy through appropriate
  • understanding of branded content, digital content marketing trends,

    understanding of the brand objectives, category understanding,

    pricing and other strategic levers

  • Consistently meet revenue targets for the regaion in conjunction
  • with the business plan, build sales strategy to increase revenues and


  • Enable decision making that is driven by analytical thinking and
  • backed by strong processes while retaining the much essential art of

    sales (front line thinking approach)

  • Engage with key clients (top brand advertisers) and introduce new
  • client categories and open doors for the sales teams to engage with

    the clients. Build a robust sales pipeline.

  • Evaluate the market position of competition and strengthen our
  • position.

  • To keep track of all latest content trends across platforms,
  • advancement in tech and innovations in content production, best

    practices in branded content, content & digital marketing by actively

    reading and participating in forms and industry events.

    Sales strategy

  • Formulate the sales strategy closely with the leadership team. (in
  • terms of geographic coverage for the regional market, industry,

    target clients & sales mix and any other special focus areas)

  • Accurately track and forecast sales using an analytical approach.
  • Sales execution

  • Innovate in sales process, tools & techniques to deploy 'best in class'
  • sales practices to sustain high levels of revenue growth

  • Deploy outreach strategy to build active sales pipeline
  • Optimize sales costs via innovative sales techniques to achieve
  • bottom line results

  • Drive the overall regional sales process i.e Identify-Pitch-Acquire-
  • Convert- Retention-Account Mining.

    Review sales performance, provide guidance to the team to achieve

    individual and overall targets

  • Account / Client management
  • Identify , build and manage key accounts / critical advertisers
  • Develop & deploy client retention mechanisms by driving client
  • engagement with special focus on key clients.

  • Deploy on-going strategies for Account mining with an objective to
  • up-sell and cross sell within the client organisation.

  • Proactively service clients and help in resolving issues
  • Pitch development & presentation

  • Understanding the brand brief / brand key challenges appropriately
  • and de-briefing the creative team accordingly.

  • Brainstorming with the creative team to develop creative solutions
  • for the brands based on their key challenges and overall brand


  • Working with the digital marketing lead and the team, media team
  • and consolidating the pitch presentation for the client. To work

    closely with the media and content marketing teams to deliver

    the integrated brand campaigns

  • Manage proposal development through all applicable phases -
  • idealization, vetting, budgeting, presenting & negotiating.

  • Actively participate in various meetings (Team, inter-departmental),
  • as well as client meetings or presentations, as needed.

  • Depending on the nature of the client and the brief you may also
  • need to develop ideas independently.

    You need to have :

  • 2-3 years + experience in media marketing and management,
  • business development and branded content business preferably

    working in a large agency / publisher.

  • Content creation with Advertiser Funded programmes
  • Proven ability to meet or exceed sales and revenue target as set by
  • management.

  • Deep understanding of the digital media and offline media
  • landscape, effective sales skills and negotiation techniques and

    strong communication skills.

  • Expertise in formulating & directing Content strategies to promote
  • products and services; steering marketing investment towards

    delivering business results for client's

  • Ability to develop large branded content programs and campaigns
  • Understanding of production planning, shoot, post-production and
  • budgeting.

  • Expert in and passionate about all things digital. Understanding of
  • digital marketing, social specifically online video

  • Existing client and agency relationships is a must.
  • Strong interpersonal skills - positive attitude & a team player. Self-
  • starter who can cope in a fast-paced environment

  • Resourceful and proactive multi-tasker with the ability to work on
  • multiple projects simultaneously.

  • Excellent communication & presentation and skills in order to pitch
  • ideas to clients and also interact with the creative and production


  • Understanding of video content production space will be a plus.
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