Business Manager
Goodyear
New Delhi, DL, IN US
3d ago

Business Manager - North, Farm & Commercial PBU

  • Provide inputs on market potential, pricing; industry & competitor trends; identify priority areas; strategize on growth projections for the Replacement channel;
  • present sales forecast and sales plans in order to arrive at a robust operating plan for the channel.

  • Participate in annual marketing planning & provide inputs on market needs in order to build strong & profitable brands in the market;
  • ensure coordination between sales & marketing functions, identify, develop & monitor operations and strategies in order to build strong & profitable brands in the regional market.

  • Strategize on regional schemes, promotions & seek approval for implementation; monitor trends & suggest options for increase brand performance in order to ensure brand credibility & increase in sales volume.
  • Assess potential market; map dealer distribution network & sales promoters : evaluate opportunities in existing market & identify new segments;
  • track market receptivity & suggest strategies; approve plans; provide feedback to National Head - Sales in order to increase market share.

  • Monitor collections status; negotiate terms & conditions with required parties; track projected sales volume vs. actual;
  • initiate corrective steps; provide feedback to planning team in order to ensure profitable sales in the region.

  • Lead, direct, guide & support team members; review & monitor performance; ensure transfer of knowledge & development of professional talent;
  • be a mentor in order to build a competent and performance oriented team.

    Principal Duties & Responsibilities

    Develop strategy and long-range plans to support sales targets, and achieve revenue targets

    Develop an annual sales plan ,a consistent and reliable revenue forecasting process and manage expense budget

    Management of Payment Terms and Credit Limits.

  • In conjunction with Finance Team support, ensure all customers credit limits are maintained, and adjusted where necessary with the appropriate securities in place.
  • Maintain customer credit account balances within agreed company terms.
  • Lead the development and execution of product strategies across all Consumer brands and Consumer product lines. Provide strategic leadership and direction to replacement sale team in the region.

    Strategic Marketing Mix

  • Participation in strategy development for channel and customer mix , Competitor analysis.
  • Provide input on Supply Chain & Manufacturing strategy as well as catering to the product demand as per the region requirements.
  • Build pricing strategy as per competition and maintain or increase the market share.
  • Team Management

  • Manage the hiring, staffing and maintaining of a diverse and effective workforce.
  • Work for career development / planning, performance and partner HR in pay discussions of team members.
  • Builds long-term development and succession plans.
  • Utilise sales team to their maximum potential
  • Knowledge and Skills Required

  • Represents as a corporate ambassador that will able to represent the company respectfully in the market spaces.
  • Should have strong sense of numbers and analytics
  • Should be innately comfortable with complexity and ambiguity.
  • Should be a coach and mentor that can help sales executives achieve success
  • Should be a driver with a never-quit attitude that knows how to drive sales on an accelerated schedule
  • Should have seen success in developing talent for the organization as evidenced by advancement and success of team members.
  • Should be a visionary able to turn customer need into actionable solution
  • Should be a personable communicator capable of connecting with clients to assure that their express needs are met
  • Business Manager - North, Farm & Commercial PBU

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