ABOUT THE JOB
Nielsen Marketing Effectiveness uses cutting-edge technology and industry-leading data science to tackle some of the hardest problems in marketing science.
We empower advertisers, publishers, and agencies with the intelligence they need to drive revenue, increase market share, and optimize their audiences and investments.
Our goal is to provide reaction measurement at unprecedented speed and scale.
Service Delivery Principal Consultants have a strong technical understanding of our Multi-Touch Attribution (MTA) solution and an ability to solve complex technical and Ad Operation issues all while working closely with Customer Success (CS) teams, Client and Agency partners.
Principle Consultants not only take full ownership of a specified set of client accounts, but they also mentor and support less experienced consultants and analysts across the team.
Our Principal Consultants understand the scope and technical complexity of the individual deliverables and partner with the CS team to ensure client engagement.
They have extensive solution and client knowledge, take full ownership of ongoing account maintenance and change requests and swiftly handle any incidents all with client satisfaction as the main goal.
Principal Consultants use their excellent communication skills (verbal and written) to understand their clients’ business requirements or challenges and to provide a concise, feasible solution.
They have the passion to stay on top of client business developments and industry innovation and have the drive to quickly learn new skillsets to provide superior service and support.
Work closely with the clients and Customer Success team on requirement gathering, understanding issues / challenges faced by them to find optimal solutions.
Manage deliverables across 3 or more client accounts by actively engaging the client and agency stakeholders.
Act as a consultant to clients on complex implementation items as well as Ad Ops queries.
Identify process and product improvement opportunities and design the concept with the product team. Create Automated tools wherever possible that can be leveraged across the teams.
Collaborate with product and other engineering teams for product enhancements, bug fixes, product migrations, etc.
Learn new technologies / product stacks and provide training to other associates on these topics.
Build strong relationships based on mutual trust and respect with peers within the Portfolio and across teams.
Be able to mentor and oversee the work of Consultants and Technical analysts in the team as and when needed.
Manage the client Configuration documents in a clean, concise, maintainable fashion.
ROLE QUALIFICATIONS :
B.Tech / BE in Computer Science or any IT-related fields and an MBA (Marketing / IT) or M.Tech in IT-related field.
6+ years of total experience with 3+ years of experience in Business Analysis along with 2+ years exposure to SDLC earlier in their career
Desirable to have experience in the Digital Marketing domain or marketing analysis focusing on the measurement of marketing campaign performance, data integration, and development of customer knowledge in a fast-paced client environment
Demonstrated ability to provide technical oversight for junior members of the team when required.
Experience in an Ad Technology, Digital Publisher, or Digital Agency environment is desirable.
Comfortable working with large data sets and exploring big data
Ability to synthesize data & simplify findings
Strong logic, deductive reasoning, problem-solving, and critical thinking skills, particularly with the application of statistical and quantitative tools
Market knowledge on campaign execution and setup is a plus : across paid media (PPC, Display, Email, and Affiliate), organic media (SEO, Organic Social), and mobile media (MMP’s, in-app advertising, mobile web).
Familiarity with a breadth of ad technology a plus : Ad Servers (DoubleClick, Atlas, Sizmek, etc.), Search Engine Optimizers (Kenshoo, Marin, etc.
Web Analytics (Omniture, Google Analytics, etc.), Demand Side Platforms (Turn, MediaMath, etc.), Data Management Platforms (Krux, BlueKai, Adobe Audience Manager, etc.
and Attribution (ClearSaleing, Adometry, etc.)
Detail-oriented with excellent analytical and problem-solving skills
ABOUT THE TEAM
Why do you purchase a product? Maybe you downloaded a digital coupon, received an email, or viewed a digital video advertisement.
In the Marketing Effectiveness Multi-touch Attribution (MTA) practice, our job is to figure out which digital media tactic is most successful at driving sales for products.
Using statistical models we help clients optimize where they should spend their money on digital marketing to best ensure their product’s success.
As the arbiter of truth, Nielsen Global Media fuels the media industry with unbiased, reliable data about what people watch and listen to.
To discover what’s true, we measure across all channels and platforms from podcasts to streaming TV to social media. And when companies and advertisers are armed with the truth, they have a deeper understanding of their audiences and can accelerate growth.
Do you want to move the industry forward with Nielsen? Our people are the driving force. Your thoughts, ideas, and expertise can propel us forward.
Whether you have fresh thinking around maximizing a new technology or you see a gap in the market, we are here to listen and take action.
Our team is made strong by a diversity of thoughts, experiences, skills, and backgrounds. You’ll enjoy working with smart, fun, curious colleagues, who are passionate about their work.
Come be part of a team that motivates you to do your best work!