Senior Business and Data Analyst
ALPHONSO INC
Bangalore
2d ago

Responsibilities

  • Work with our Sales and Account Managers to understand customers’ KPIs and goals
  • Work with Business Operations team to launch new and optimize ongoing TV Retargeting digital media campaigns
  • Create case studies by analyzing past viewership and exposure data
  • Work closely with the data engineering team to understand the underlying drivers of positive and negative performance across our customers
  • Develop and run data science experiments and interpret the results
  • Implement the insights gained from your experiments across customers
  • Proactively communicate the key insights from the performance to the relevant internal teams : sales, account management and engineering
  • Communicate your ideas for improvement for our internal toolset within the TV Retargeting product and engineering team
  • Lead an industry vertical like automotive, entertainment, CPG, and others
  • Mentor team of Business Analysts
  • Requirements :

  • Strong analytical background and critical thinking
  • Strong organizational skills and attention to detail
  • Ability to thrive in a fast-paced, high-volume, and deadline-driven environment
  • Engineering and Technical degree preferred.
  • Marketing / Advertising / Analytics related experience is preferred but not necessary
  • Familiarity with the TV or Digital advertising ecosystem is helpful, but not required
  • Experience with a scripting programming language and SQL is helpful, but not required
  • Experience leading a vertical and managing teams
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