About US :
We are Internet Advertising Division, is one of the world's leading companies in the Contextual Advertising space. We build technology that identifies the intent of a user viewing a webpage and then show advertisements related to what the user is looking for.
We use Machine Learning, Data Mining, Linguistic Analysis and Advanced Statistics to build contextual models to understand pages on the internet.
We serve our contextual real-time ads customized for each visitor and each page view across billions of visitors, across 10's of millions sites / domains on a server infrastructure that runs 1000+ CPUs, terabytes of RAM, and 100's of terabytes of data.
What the team does :
This team is responsible for building systems that include massive database infrastructure, relevance algorithms, ad delivery engines, data mining systems, web user interfaces etc.
Mathematics; Economics & Business (Auction Theory, Behavioral Targeting).
The team's goal's is to build algorithms to map the user's intent with the content of the ads that are shown.
The team is directly responsible for increasing company revenues.
On one side this is done by using Natural language Processing & Information retrieval techniques to find out what is the given page talking about.
Commercial topics, categories etc from the contents of the webpage as well as the site are extracted and used to deliver the most relevant ads.
On the other side feedback from user actions are coupled with sophisticated statistical and Machine learning techniques to improve quality of ads over time.
Aggregations are analyzed by systems over url, domain, category and topic of page to be able to better predict what is likely to do well for a given impression.
Another of the upcoming charters of the team is to show better ads using behavioral targeting based on specific interests of that user on a general web page.
Good to have :
ref : hirist.com)