Trade Marketing (Mumbai)
Mee 2 Bee Smart Services
Mumbai, MH, India
2d ago

Job Specification / Description

Role :

Planning and providing required marketing support for brand in terms of advertising, promotion / BTL activities planning & execution, schemes etc.

in co-ordination with Cross Functional Teams.

  • Makes the existing product more efficacious and also works towards new product development in the existing brand.
  • Works on the core of the brand on what it is communicating to the consumer and what benefits they derive from the brand.
  • Makes market visit to understand on how the brand is performing and take reviews from Wholesaler and Retailers on the same.
  • BTL Planning & Execution

  • Executes planning and implementation of BTL activities of the assigned Brands for market development and monitors tracking of the same as per plan and schedule
  • Executes activities like salon campaign, house to house campaign, whole sale activation, fair and festival, trade promotion, Mosque activations.
  • Ensures finalization of key markets / focus markets for successful brand development and awareness and interfaces with CFA for issuance of stock and collaterals.
  • Develops innovative campaigns every year with the help of new and meaningful ideas to strengthen Brand connect and Brand awareness.
  • Finalizes vendor and agency for timely implementation of BTL activity and ensures timely supply of supporting.
  • Finalizes prices for POS and collaterals and follows up for timely support of activity materials (Artwork etc) and maintains stock of the same.
  • Knowledge & Skills Required (Functional / Technical & Behavioral) :

  • Understanding of Sales and Distribution
  • Result Orientation
  • Supply Chain Process
  • Analytical Thinking
  • Understanding of Product Domain
  • Customer Orientation (External & Internal)
  • Team Working and Leadership
  • Innovation
  • Brand Management
  • Strategic Orientation
  • Consumer Behavior and Insights
  • Build and Leverage Network
  • Commercial Acumen
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