Digital Marketing Specialist - (Eloqua , CMS , LookBookHQ) Basware India Private Limited
Basware is the global leader in software solutions and services for purchase - to - pay and e - Invoicing. Founded in 1985 and headquartered in Finland , the company is listed on the Helsinki stock exchange and employs more than 1 , 800 employees worldwide.
Basware helps businesses of all sizes and across all industries to streamline their key financial processes for more control , lower costs and proactive insights into cash flows.
Employees are our most valuable asset and key to our companys success. The continuous improvement of skills and the creation of a productive and friendly work environment is a high priority at Basware.
Our corporate values include respect , courage , professionalism and goal orientation.
Would you like to be a part of the Basware Story
Job description Considering candidate who can join immediately or maximum in 25 - 30 days.
Title : Digital Marketing Specialist
Role Overview :
The Digital Marketing Specialists primary role is to build and execute digital campaigns as directed by the Marketing Operations team , using the approved Basware marketing platforms and digital channels.
These include , but are not limited to , Eloqua (Oracle Marketing Cloud) LookBookHQ , LinkedIn , Facebook , Canva , Kentico CMS .
The Digital Marketing Specialist :
Builds and executes emails and landing pages in the Marketing Automation system and CMS
Sets up and optimises campaigns in digital channels , such as LinkedIn and Facebook
Manages administrative tasks relating to the execution of campaigns , such as data imports , campaign setup , campaign reporting as required
Executes project tasks using Asana on time and communicates project status to the PMO and other stakeholders
Operates in compliance with all data governance standards and other processes defined by the PMO
Reporting to the Operations Manager , responsibilities will include :
implementation. , Shared List / Segment setup and export , List Uploads , reporting , custom objects , AppCloud
Strong written and verbal communications skills
Process oriented thinker with the ability to support several on - going marketing projects
Ability to work collaboratively with other marketing functions
Demonstrated ability to work in a team environment that requires quick turnaround and quality output
Work with 3rd party vendors & platforms , as needed
Experience and Qualifications :
Must have a solid background in digital marketing and hands on execution :
Bachelors Degree or equivalent
Digital Campaign Management experience , ideally in a B2B environment
Eloqua certified or previous experience in Eloqua
Basic HTML / CSS
API coding desirable
Knowledge of MS Dynamics or another CRM platform desirable
Self - driven and highly motivated
Flexibility to take over new working topics
Excellent native English language skills (spoken and written) , other languages a plus
Stakeholder management experience and good communication skills
Ability to work well under pressure and to tight deadlines
Strong attention to detail
At Basware you will be part of a profitably growing , dynamic and forward - looking company. We have an open working atmosphere and an innovative spirit.
We offer you competitive compensation aligned with your competences and performance , a supportive team and an opportunity to build your career in an international environment that drives you to succeed.
4 / 20 / - 4 / 30 / ,