Digital Marketing Specialist
Basware Corporation
9h ago
source : Shine

Digital Marketing Specialist - (Eloqua , CMS , LookBookHQ) Basware India Private Limited

Basware is the global leader in software solutions and services for purchase - to - pay and e - Invoicing. Founded in 1985 and headquartered in Finland , the company is listed on the Helsinki stock exchange and employs more than 1 , 800 employees worldwide.

Basware helps businesses of all sizes and across all industries to streamline their key financial processes for more control , lower costs and proactive insights into cash flows.

Employees are our most valuable asset and key to our companys success. The continuous improvement of skills and the creation of a productive and friendly work environment is a high priority at Basware.

Our corporate values include respect , courage , professionalism and goal orientation.

Would you like to be a part of the Basware Story

Job description Considering candidate who can join immediately or maximum in 25 - 30 days.

Title : Digital Marketing Specialist

Role Overview :

The Digital Marketing Specialists primary role is to build and execute digital campaigns as directed by the Marketing Operations team , using the approved Basware marketing platforms and digital channels.

These include , but are not limited to , Eloqua (Oracle Marketing Cloud) LookBookHQ , LinkedIn , Facebook , Canva , Kentico CMS .

The Digital Marketing Specialist :

Builds and executes emails and landing pages in the Marketing Automation system and CMS

Sets up and optimises campaigns in digital channels , such as LinkedIn and Facebook

Manages administrative tasks relating to the execution of campaigns , such as data imports , campaign setup , campaign reporting as required

Executes project tasks using Asana on time and communicates project status to the PMO and other stakeholders

Operates in compliance with all data governance standards and other processes defined by the PMO

Responsibilities :

Reporting to the Operations Manager , responsibilities will include :

  • Campaign Execution including : sending HTML emails , building Eloqua emails , building Eloqua forms & landing pages , basic Javascript (Validation / Tracking) , event &
  • implementation. , Shared List / Segment setup and export , List Uploads , reporting , custom objects , AppCloud

    Strong written and verbal communications skills

    Process oriented thinker with the ability to support several on - going marketing projects

    Ability to work collaboratively with other marketing functions

    Demonstrated ability to work in a team environment that requires quick turnaround and quality output

    Work with 3rd party vendors & platforms , as needed

    Experience and Qualifications :

    Must have a solid background in digital marketing and hands on execution :

    Bachelors Degree or equivalent

    Digital Campaign Management experience , ideally in a B2B environment

    Eloqua certified or previous experience in Eloqua

    Basic HTML / CSS

    Basic Javascript desirable

    API coding desirable

    Knowledge of MS Dynamics or another CRM platform desirable

    Key Attributes

    Self - driven and highly motivated

    Flexibility to take over new working topics

    Excellent native English language skills (spoken and written) , other languages a plus

    Stakeholder management experience and good communication skills

    Ability to work well under pressure and to tight deadlines

    Strong attention to detail

    At Basware you will be part of a profitably growing , dynamic and forward - looking company. We have an open working atmosphere and an innovative spirit.

    We offer you competitive compensation aligned with your competences and performance , a supportive team and an opportunity to build your career in an international environment that drives you to succeed.

    4 / 20 / - 4 / 30 / ,

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