Senior Manager-CRM Martech
RGF
India
38m ago

Job Description

Core Responsibilities :

  • Develop Segmentation, Merchandizing and Incentive plan for onsite, email & SMS, to
  • achieve buyer goals

  • Ensure quality acquisition, prevent churn proactively and increase reactivation rates
  • Maintain FM mix of active buyer share by optimizing for net upward migration
  • Increase share of highly efficient marketing use cases through algo based targeting

  • Optimize platform performance through continuous iteration and enhancing
  • Requirements

  • MBA degree mandatory (Top Premier B-schools)
  • Additional Job Information

    Marketing tech Improve capabilities by owning annual roadmap, evaluating and

    integrating new partners, lobbying and onboarding global assets

  • Enabling personalization and advanced customer targeting across owned and paid
  • platforms

  • Experimentation and data modeling for building and automating new use cases
  • Manage acquisition and retention through the Payback loyalty program
  • Cross functional buyer experience initiatives to impact site conversion
  • Apply
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