Business Manager- Social & Programmatic
Publicis Groupe
Gurgaon, in
5d ago
  • Manage and grow a roster of key programmatic accounts by offering outstanding service and strategic programmatic support.
  • Work cross-functionally with trading teams to ensure traders have all launch collateral for campaign activation / set up for success in a timely manner.
  • Turn campaign insights into strategic actions to drive success and share with colleagues and clients.
  • Ensure all reporting, (weekly, monthly, PCA) is delivered in line with SLA’s
  • Monitor campaign performance in line with pre-defined business objectives ensuring Performance, Pacing, & Profit benchmarks are achieved.
  • Active contributor in building best-in class’ framework to achieve guaranteed outcomes both tech & delivery
  • Build, maintain and manage relationships with Publicis Agencies, DSPs, & associated tech vendors.
  • Respond to all client queries in line with SLA’s, escalate to relevant internal and external stakeholders as necessary.
  • Maintain central shared directories on Lion Box, including but not limited to campaign set-up templates, IO’s, pacing reports, PCA reports, and vendor collateral.
  • Undertake various administrative tasks to support Client teams including ad operations, ad trafficking, and client reporting.
  • Contribute to daily / weekly team meetings.
  • Qualifications

  • Graduate / BE / B.Tech / MBA
  • Excellent communication skills (Written + Verbal); Self-motivated individual
  • Disciplined : On attendance, deliverables and adhering to company ethical standards
  • High intellectual curiosity; willingness to learn and explore; Confident in analyzing and acting on marketing data
  • Able to work in a highly multicultural environment
  • Proven work experience on delivering ahead of client goals. Extremely strong understanding of Online Media and Programmatic experience
  • Working knowledge on the following will be an added advantageDSP platforms like DBM, Mediamath , Appnexus etc- will be an added advantageShould be aware of Adserving technologies, and analytical tools like GA and OmnitureConversant with measurement tools used in Programmatic like Atlas,Neilsen,IAS etc
  • Expert proficiency in Excel and comfort in handling large volumes of data in deriving consumer insight.
  • Relevant experience of 4-6 years a must
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