Job Title : Consulting- AM&C- Senior Consultant - Marketing Transformation
Job requisition ID : : 3570 Date : Nov 10, 2021 Location : Bengaluru Designation : Senior Consultant Entity : Deloitte Touche Tohmatsu India LLP
We are seeking customer-centered marketing leaders with hands-on experience driving transformative marketing efforts to help businesses grow.
Ideal candidates will be accustomed to working with Fortune 500 companies in a digital-first startup environment. We are looking for individuals who are adept at connecting marketing strategies to the operations and technology required for success.
Work you’ll do
Work at the intersection of marketing strategy and technology to support clients in transforming their marketing organizations and digital customer experiences across a broad base of industries. Specifically :
Take a human-centered approach to help our clients and some of the biggest brands today transform how customers engage with digital experiences
Create a structured solution to address client challenges around Digital Marketing
Develop recommendations around digital marketing platforms, right KPIs, channels, effectiveness, and best practices to improve client Marketing strategies
Define marketing strategies, value propositions and strategic imperatives for growth that reduce marketing costs, increase speed-to-market, and simplify digital delivery.
Help build next-generation marketing teams and capabilities at Fortune 500 brands that seek to modernize their marketing operations, talent mix, operating model, and technology stacks
Leverage marketing analytics and data-driven insights about customers, campaigns, and markets to enhance campaign performance to develop new digital customer experiences, business strategies and competitive advantage
6+ years’ experience in consulting and / or startups and / or digital marketing agency environment.
Strong understanding of marketing strategy and execution, portfolio and brand strategy, customer growth agenda, marketing operating model, brand innovation, customer experience and the interplay of enabling technologies (e.
g. Adobe and / or Salesforce Marketing Cloud etc.) to drive growth and activate customer engagement
Ability to understand consumer persona through research and the ability to map customer journeys to ensure personalized and omni-channel based marketing initiatives ensuring right content, at the right time across the right channels to drive lead to loyalty
Experience managing digital-first marketing programs and / or campaigns that leverage agile marketing tactics and capabilities
Deep understanding of the current marketing trends, industry evolution (e.g. impact of cookie restrictions on marketing etc.
and the ability to add insights in client conversations
Demonstrated functional understanding of the following technology solutions and their impact to future operating models, processes, and organizational structures
Knowledge of Marketing and advertising technology platforms (Adobe and / or Salesforce Marketing Cloud)
Knowledge of Marketing analytics platforms and their operations (Adobe Analytics and / or Google Analytics etc.)
Strong project management skills : proven experience managing cross-functional teams, complex projects with multiple workstreams, and multiple stakeholders, ability to triage and prioritize many competing needs.
Prior experience working with large organizations to realize value from marketing (organizational design, digital marketing, cross-channel customer engagement, content strategy, design and development, performance marketing campaign management)
Excellent collaboration and communication skills to interact regularly with other strategists, creative, technical subject matter experts, and business owners of varying organizational levels
MBA (from a premier institute) with a strong academic record. An advanced degree in an area of specialization marketing
Prior full-time agency or management consulting and client service experience
We are seeking both individuals who have worked across industries as well as individuals with deep expertise in retail, consumer products, financial services, and media / telecommunications
The Digital Customer & Marketing in Deloitte focuses on owning the commercial agenda through growth strategy, enhanced user experiences, and engagement through the entire customer lifecycle.
From our core strengths in creative design, to strategy, platforms, and solutions, as well as our continued growth through acquisitions, we are specifically positioned to bring fully integrated solutions to our clients.
We are all consumers and personal marketers. This reality is what makes the Customer & Marketing Offering Portfolio so exciting.
What we deliver in the market each and every day directly impacts who we are as customers. We are able to deliver on outcomes for the very products and services that we have the privilege of engaging with ourselves.
Our Advertising, Marketing & Commerce team focuses on delivering marketing and growth objectives aligned with our clients’ brand values for measurable business growth.
We do this by creating content, communications, and experiences that engage and inspire their customers to act. We implement and operate the technology platforms that enable personalized content, commerce, and marketing user-centric experiences.
In doing so, we transform our clients’ marketing and engagement operations into modern, data-driven, creatively focused organizations.
Our team brings deep experience in creative and digital marketing capabilities, many from our Digital Studios.
We serve our clients through the following types of work :
Marketing Strategy, MarTech roadmaps and assessments
Cross-channel customer engagement strategy, design, and development (web, mobile, social, physical)
eCommerce strategy, implementation, and operations
Marketing Content and digital asset management solutions
Marketing Technology and Advertising Technology solutions
Marketing analytics implementation and operations
Advertising campaign ideation, development, and execution
Acquisition and engagement campaign ideation, development, and execution
Agile based, design-thinking, user-centric, empirical projects that accelerate results