Group Head- Programmatic & Social
Publicis Groupe
Gurgaon, IN
2d ago

Job Description

  • Manage multichannel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues
  • Conduct full analysis of campaign performance, optimizations, issues, etc.
  • Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives
  • Traffic all creatives into platform and set up campaigns prior to launch date
  • Maintain knowledge of media technology buying platforms and analytic tools
  • Navigate through variety of third-party systems to complete monthly billing documentation
  • Analyze campaign performance and make strategic investment and tactical media optimizations
  • Provide clients with programmatic media recommendations and optimization strategies that align with objectives
  • Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's
  • Qualifications

  • Graduate / BE / B.Tech / MBA
  • Excellent communication skills (Written + Verbal); Self-motivated individual
  • Disciplined : On attendance, deliverables and adhering to company ethical standards
  • High intellectual curiosity; willingness to learn and explore; Confident in analyzing and acting on marketing data
  • Able to work in a highly multicultural environment
  • Proven work experience on delivering ahead of client goals. Extremely strong understanding of Online Media and Programmatic experience
  • Working knowledge on the following will be an added advantageDSP platforms like DBM, Mediamath , Appnexus etc- will be an added advantageShould be aware of Adserving technologies, and analytical tools like GA and OmnitureConversant with measurement tools used in Programmatic like Atlas,Neilsen,IAS etc
  • Expert proficiency in Excel and comfort in handling large volumes of data in deriving consumer insight.
  • 7+ years of expeirnecein programmatic domain is mandatory

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