Group Head- Programmatic & Social

Publicis Groupe

Gurgaon, IN

2d ago

Job Description

Manage multichannel programmatic campaigns (desktop, mobile, and video) while troubleshooting campaign delivery and performance issues

Conduct full analysis of campaign performance, optimizations, issues, etc.

Work with internal teams to provide clients with programmatic media recommendations and optimization strategies that align with objectives

Traffic all creatives into platform and set up campaigns prior to launch date

Maintain knowledge of media technology buying platforms and analytic tools

Navigate through variety of third-party systems to complete monthly billing documentation

Analyze campaign performance and make strategic investment and tactical media optimizations

Provide clients with programmatic media recommendations and optimization strategies that align with objectives

Deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's

Qualifications

Graduate / BE / B.Tech / MBA

Excellent communication skills (Written + Verbal); Self-motivated individual

Disciplined : On attendance, deliverables and adhering to company ethical standards

High intellectual curiosity; willingness to learn and explore; Confident in analyzing and acting on marketing data

Able to work in a highly multicultural environment

Proven work experience on delivering ahead of client goals. Extremely strong understanding of Online Media and Programmatic experience

Working knowledge on the following will be an added advantageDSP platforms like DBM, Mediamath , Appnexus etc- will be an added advantageShould be aware of Adserving technologies, and analytical tools like GA and OmnitureConversant with measurement tools used in Programmatic like Atlas,Neilsen,IAS etc

Expert proficiency in Excel and comfort in handling large volumes of data in deriving consumer insight.

7+ years of expeirnecein programmatic domain is mandatory

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