Assistant GENERAL MANAGER DIGITAL MARKETING HEAD
RPG Ventures
Lucknow, INDIA
1d ago

Branding

  • Formulate brand strategies and capitalize brand engagement opportunities
  • Conceptualizing branding and business strategies, marketing events to increase brand visibility and broaden client base.
  • Implement and draft digital media plans to ensure visibility and generate leads across platforms
  • Own creative and conceptualize execution with agencies
  • Handle a wide gamut of tasks involving developing, defining & executing high impact marketing strategies / campaigns through integrated marketing initiatives.
  • Organize sponsorship of CSR events to increase brand awareness and Goodwill.
  • Manage brand calendar / PR Calendar and all events and activations across all brands
  • Create thought leadership campaigns and content to strengthen the brand
  • Work on multi-platform media campaigns to gain visibility in the local market & pan India.
  • Develop integrated, multi-channel print, web and direct marketing campaigns.
  • Social Media

  • Developing the marketing, digital, brand and PR strategy including setting up of Budgets and forecasting, training and development for the team
  • Directing market development initiatives while ensuring the development of an effective & efficient workforce.
  • Maintain social media presence at property level and at a corporate level;
  • Update and Maintain accurate information on company website and all digital platforms
  • Event MgtCampaign Management design and execute comprehensive marketing campaigns to the requirement of the clients, new IP creation, media planning and buying, end to end execution of on ground activity, vendor management, pre and post event amplification.

    Media MgtDraft Press Releases, represent the company to media outlets; maintain media relations across various media channel

    Seamless coordination with internal stakeholders, group companies and promoters

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