Branding
Formulate brand strategies and capitalize brand engagement opportunities
Conceptualizing branding and business strategies, marketing events to increase brand visibility and broaden client base.
Implement and draft digital media plans to ensure visibility and generate leads across platforms
Own creative and conceptualize execution with agencies
Handle a wide gamut of tasks involving developing, defining & executing high impact marketing strategies / campaigns through integrated marketing initiatives.
Organize sponsorship of CSR events to increase brand awareness and Goodwill.
Manage brand calendar / PR Calendar and all events and activations across all brands
Create thought leadership campaigns and content to strengthen the brand
Work on multi-platform media campaigns to gain visibility in the local market & pan India.
Develop integrated, multi-channel print, web and direct marketing campaigns.
Social Media
Developing the marketing, digital, brand and PR strategy including setting up of Budgets and forecasting, training and development for the team
Directing market development initiatives while ensuring the development of an effective & efficient workforce.
Maintain social media presence at property level and at a corporate level;
Update and Maintain accurate information on company website and all digital platforms
Event MgtCampaign Management design and execute comprehensive marketing campaigns to the requirement of the clients, new IP creation, media planning and buying, end to end execution of on ground activity, vendor management, pre and post event amplification.
Media MgtDraft Press Releases, represent the company to media outlets; maintain media relations across various media channel
Seamless coordination with internal stakeholders, group companies and promoters
