Data Analyst, Digital Business
Sony Pictures Networks India
4d ago

Position : Data Analyst

Purpose : The role of the Business Analyst is responsible for supporting the growth of the business through sharp data insights and analysis

Education : Bachelor’s or equivalent degree

Experience : 2-6 years

Location : Mumbai

Reporting Relationship : Senior Manager / Manager Analytics and CI

Business / Channel / Function : Digital Business (Sony liv)

Key Responsibilities :

  • Content and User segmentation, user profiling and persona creation
  • Viewer Analysis & Segmentation
  • Marketing acquisition, engagement and their retention
  • Content profiling & consumption deep dives
  • Cross genre consumption Pattern & Upscaling existing customer base
  • Synthesize insights and narrative from complex data; influence decision-making through story-telling
  • Collaborate with product, Tech & Data engineers and other data teams to grow data capabilities.
  • Develop scalable analytical solutions to measure the business growth and success
  • Define and analyse metrics that inform product strategy and prioritization.
  • Collaborate with CX designer, Tech developer, Research finding to understand patterns and trends, identify new opportunities for growth
  • Critical Competencies :

  • Customer orientation, understanding and appreciation for marketing
  • Strong analytical skills and process Orientation
  • Self-directed focus and ability to prioritize within an ambiguous environment with demonstrated ability to take ownership and drive results
  • Drive to independently develop a data-driven point of view, and execute across with multiple stakeholders in a fast-paced, complex and cross-functional environment
  • Creativity will be appreciated
  • Strong knowledge of SQL and Advanced Excel
  • Knowledge of Python or R
  • Other Personal Characteristics :

    The successful candidate must be bright, quick, and a team player. Must have authenticity to establish quality relationships across the organization through the highest levels of professionalism, ethics and mutual respect.

    Personal traits which will make one an ideal candidate for the position are :

  • Straightforward and professional
  • Good communicator
  • High energy, with an ability to motivate
  • A do-it-yourself orientation, consistent with the company’s roll-up the-sleeves culture
  • Positive outlook with an ability to deal with ambiguity
  • Why join us?

    Sony Pictures Networks is home to some of India’s leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, Sony TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few!

    Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse.

    Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media.

    But our quest to Go Beyond doesn’t end there. Neither does our search to find people who can take us there.

    We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy and are recognised as a Great Place to Work.

  • Great Place to Work Institute- Ranked as one of the Great Places to Work for since 5 years
  • Included in the Hall of Fame as a part of the Working Mother & Avtar Best Companies for Women in India study- Ranked amongst 100 Best Companies for Women In India
  • ET Human Capital Awards 2021- Winner across multiple categories
  • Brandon Hall Group HCM Excellence Award - Outstanding Learning Practices.
  • The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!

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