DSP OPTIMIZATION ANALYST
Verizon Media
Bengaluru, IN
5d ago

As Verizon’s media unit, our brands like Yahoo, TechCrunch and HuffPost help people stay informed and entertained, communicate and transact, while creating new ways for advertisers and partners to connect.

With technologies like XR, AI, machine-learning, and 5G, we’re transforming media for tomorrow, too. We're creators and coders, dreamers and doers creating what's next in content, advertising and technology.

OPTIMIZATION ANALYST - DSP, OPTIMIZATION STRATEGY

About the Company :

Verizon Media is a tech company with brands like Yahoo, AOL, HuffPost, and Tumblr that reaches over 1 billion people worldwide.

We create the best mobile experiences for everything from email and search to the best video and live events in news, sports, finance and entertainment.

Our name stands for the commitments we make as a company and as individuals.

About the Team :

The Optimization Analyst team is part of the Verizon Media Optimization Strategy organization. We manage and optimize Guaranteed and Demand-

Side Platform (DSP) Ad campaigns, helping advertisers meet and exceed performance / Revenue goals. Things we love : killer click-

through rates, skyrocketing conversions, constant learning, great co-workers who push us to be better, and a fast-paced, fun environment.

About the Role :

The Optimization Analyst team works with the Account Strategists & Account Managers and uses Guaranteed a.k.a. Premium and Exchange a.

k.a Programmatic advertising frameworks to develop strategies that drive performance of Guaranteed and Programmatic ad campaigns.

Leveraging the best-in-class AdTech and Demand-Side (DSP) platforms, the Optimization Analyst works on reports, data representation, insights & pro-

actively recommends optimizations to frequency caps, targeting criteria, audience segments, creative, landing pages and supply sources across Display, Video and Mobile.

Along with our Account Strategists & Account Managers, Optimization Analysts are individual contributors who act as a key resource for Verizon Media’s most valuable advertisers in planning and implementing their digital marketing campaigns.

We love our advertisers and work hard to ensure their success and satisfaction.

Responsibilities :

Partner with your Account Strategist on pre-sale, campaign setup and optimization opportunities, directly impacting Verizon Media’s revenue

Work with the Account Manager to Understand client ROI / CPA / ROAS goals, objectives & data, media buying cycles, marketing philosophy, target demographics, etc

Prepare customized performance reports and identify opportunities that promote long-term client success with Premium and Programmatic Ads

Provide insights tailored to advertiser-defined metrics while assimilating and analyzing complex data from proprietary and multiple third-party systems

Work independently on data and performance analysis, share ideas for strategic up-sell opportunities that could drive incremental revenue.

Define problems in a simple, clear manner and apply critical thinking skills to arrive at solutions for the varied nature of client requests

Generate creative ideas and challenge the status quo while encouraging

innovation in others

Be effective, courteous and engaging while communicating with partner teams

Qualifications :

Minimum of Bachelor level degree with preference for marketing, advertising, or related field

Good interpersonal and communication skills - oral, written and presentation

Advanced Excel and PowerPoint skills

Proven ability to manage prioritize, multiple daily tasks and think on your feet in high-pressure situations

High attention to detail with an ability to do organic research

Creative problem solving employing data analytics and critical thinking

Ability to work both autonomously and collaboratively across multiple teams

Preferred :

Strong interest in all facets of digital marketing, guaranteed and programmatic ad campaign management, and a willingness to continue to stay contemporary on trends within the industry

Verizon Media is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.

Verizon Media is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment.

If you need accessibility assistance and / or a reasonable accommodation due to a disability, please email ApplicantAccommodation verizonmedia.

com or call 408-336-1409. Emails / calls received for non-disability related issues, such as following up on an application, will not receive a response.

Currently work for Verizon Media? Please apply on our internal career site.

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