Manager/Assistant Manager - Product & Revenue Strategy - Star Plus
Mumbai, Maharashtra, India
5d ago

JOB DESCRIPTIONPOSITION RESPONSIBILITIES In order of importance, list the key accountabilities critical to the performance of the position.

It is recommended to focus on essential responsibilities that highlight accountability and level of judgment required.Strategic / Policy related KRAsImplementing the revenue strategy for the channel / cluster basis channel objectives, budget for the year, market scenario, competition, etc.

in order to ensure the sales organization achieves overall revenue targetDevelop deeper insight and understanding of the dynamic market requirements through advertiser / client interaction, and facilitate 'why buy?

propose solutions more suited to client needs, hence resulting in better monetization of advertising opportunitiesFacilitate client and brand-wise spend monitoring on each channel in the cluster and on corresponding competitive channels, and evaluate competitive channel performance within and outside genreOperational / Process / Technology related KRAsBuilding an understanding of the industry and clients through industry reports, trends, articles, BARC data to know plans of our key clients and categories to pre-empt the sales team for proactive pitching.

Analyse market trends, Media performance versus Brand parameters and other critical trends.Support creation of pitch and evaluation of the pitch of annual deals and mega dealsEngage with sales teams for ensuring revenue rationalization by tracking the funnel / pipeline for a healthy business and designing attractive packages for them to take to the market.

Providing frontline support through reporting and analytics - Equipping the sales team with data insights so they can handle queries from clients and media planners / buyers with confidence.

Evolve constantly on current methodologies & tools to incorporate new approaches to advertisers & sponsors.Work on comprehensive presentations for reviews as requiredBI & Other Qualitative / Quantitative Reports -Generating relevant reports proactively using BI, BARC and other tools to enable sales team with relevant data points Financial Accountability / Commercial ImpactExecute impact / non FCT elements that convert to higher revenue generationWork with finance and PRS lead to develop annual budgets for respective channels as per company goalsSupport creation of annual deals & monthly deals, monitoring channel performance within & outside Genre, Identify & highlight opportunities to CSP / RH / CHORGANIZATIONAL RELATIONSHIPS(internal and External)Internal - Ad Sales, Ad sales operations, programmingExternal - Client & AgencyPERFORMANCE MEASURESTimely and accurate submission of the budget and reforecast as required and comprehensive view of the performance of the channelsPresentation of the review in the format as requiredProvide quantifiable inputs which influences favorable decision making by clients and shapes direction of business strategyQUALIFICATIONMinimum Qualification : MBA (Premier / Tier 1 management institute)With at least 4-9 years of post-qualification experience, preferably from Business consulting / strategy backgroundKNOWLEDGE AND SKILLSStrong Quantitative and analytical abilityBARC Media express, BI / BO toolsExcellent quantitative aptitudeStrong Interpersonal skillsClarity of thought & ability to think things throughExcellent communication and presentation skillsCompetenciesBusiness AcumenPlanning and organizingInfluencing SkillsResult OrientationNegotiation SkillsWe are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.

We will consider for employment qualified applicants with criminal histories consistent with applicable law.

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