Our client is a 5 year old online gaming company with market leading games in three segments - Poker, Rummy and Cricket.
Their online games are ensured to be safe, trusted and secure for their customers.
They have a registered base of over a million users and are working towards the growth of online gaming in the country.Â The founders are MIT alumni who bring with them immense tech and business knowledge to provide global level gaming services.
Â As aÂ Copywriter, you will strategize, plan and execute integrated marketing, digital and social media campaigns with seamless and effective communication across retention and acquisition channelsÂ What you will do : Â Working directly with the art and social team to further strengthen the content strategy across social media platforms and building brand affinity with creative workReassessing the content strategy and injecting new ideas to improve the brand s digital presenceEnsuring end-to-end execution of a tournament theme across channelsImproving the hygiene content with new and innovative organic + inorganic ideasCreating concise, eye-catching, and innovative headlines and body copyResearching and organizing facts and sourcesInterviewing sources / consumersConsistently brainstorming and collaborating with team for new ideas and strategiesResearching markets and industries to compare and create content that is innovative and originalCollaborating with campaign managers, creative team, and designersAdditionally, writing website content, blogs, articles, etc.
Bachelor s degree in creative writing, journalism, English, or related field preferredAbility to work independently or as an active member of a teamGood interpersonal skills and communication with all levels of managementAble to work in a fast-paced environmentExtensive knowledge of the company, brand, and product preferredIdeal candidate will have a positive attitude and be a problem-solverFamiliarity with keyword placement and SEO Skills : - Blogging, Content Strategy, Content Writing, Copy Writing, Web content, Search Engine Optimization (SEO), Social media strategy and brand presence