BD-Red Cell
Bennett Coleman and Co. Ltd
4d ago

About Function / Department

Response is the Marketing and Sales function of the Company and contributes 90% to the Company’s topline. The function has more than 1700 employees who are engaged in business planning, business development, revenue assurance, fulfilment of client orders, and sales capability building.

The function uses world class processes, cutting edge technology and analytics to ensure that business growth objectives are met, for details visit - https : / / /

About the Position

Working with clients on creating idea centric integrated campaigns, concept selling, Market development for redcell, content development, Campaign management.

Areas of Responsibility

  • To sell idea based integrated media solutions to clients
  • Grow business by servicing the existing clients
  • Work towards creating new, distinct large scale IPs and generate sponsorships
  • New customer acquisition and maximize revenue by leveraging value across all available platforms - On-ground, ATL - Print, Radio, TV, OOH, Digital, Social etc.
  • Building healthy relationships with the internal stakeholders as well
  • Meet assigned revenue targets as per agreed timeline
  • Explore new partnerships with affiliated organisations / associations for curation and better content management
  • Educational Qualifications Required

    Post Graduation in Sales & Marketing from reputed MBA School

    Relevant Experience

  • 5 8 Years relevant work experience
  • Have previous experience in concept selling
  • With excellent oral, written communication skills
  • Knowledge of the industry and the market
  • Knowledge of PowerPoint & Excel is a must
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