What you will be doing
You will be Involved in formulating and executing the CRM strategy to drive traffic, retargeting, repeat purchase and cross-
sell by working closely with the Revenue, Product, Tech and UX teams.
You would be responsible for managing the P&L of MMT’s flagship loyalty program
Leverage data and analytics to understand user behavior and transaction / search patterns
Come up with strong data insights to drive segmentation strategy for CRM campaigns
Suggesting program tweaks (backed by data insights) in the loyalty program to manage the twin priorities of customer delight & positive unit economics
Working closely with the Alliance team to onboard new partners and ensuring a world class customer experience
Conceptualize CRM marketing campaigns, craft messaging & build relevant workflows by segmenting the user base appropriately to identify opportunity areas in the user’s lifecycle.
Effectively utilize push notifications, SMS & email campaigns to target users with relevant and personalized communication.
Drive and monitor A / B tests and data driven experiments.
Responsible for quality assurance of all CRM campaigns.
Stays abreast of and recommends mobile & email marketing best practices.
Lead the reporting, monitoring, tracking for the different campaigns & also publish appropriate performance dashboards. What you’ll bring to the team :
You must have a grasp for numbers and willing to handle large volumes of data and analysis
You are a quick learner and highly action oriented with the ability to work in a fast paced and dynamic environment
You have a prior experience with an e-commerce player ; especially in revenue management / category management is preferred
You enjoy working in Teams and are an excellent team player with good written and verbal communication skills
You understand the art of managing multiple stakeholders and possess good cross functional skills
Interview Process & Prep Notes
Functional Interview - Level 1
Industry Knowledge, Review on Past experienceWe would love to hear your past experience in CRM and about your love for managing and analysing data!
Functional Interview - Level 2
Deep-dive into previous stints, Assessment on Analytical abilityWe would like to understand the impact that you have created in your previous roles.
We will also assess the depth of your analytical skills and ability to leverage them for driving customers needs and related campaigns at MakeMyTrip
Behavioural Assessment, Culture Fit, Role OperationBe yourself. It works out better for everyone if we're genuine and can see if we're a cultural fit for each other.
Everyone here is focused on our mission, so you should figure out what it is.
Learning & Growth
All Trippers get instant access to learning academies, e-learning portals like Udemy, Codeacademy etc. ,education loans, sponsorships for conferences, skill development programs, and much more.
Not to mention the incredible learning opportunity you will undoubtedly receive from working with leaders and colleagues that are at the top of their game!
Continuous Education Scheme